The European market presents significant opportunities for aloe vera, as demand for natural, functional health ingredients continues to rise. Known for its digestive and immune-supporting properties, aloe vera is widely used in supplements, drinks and functional foods. The Netherlands, Germany and Spain are key markets, while Italy, France and the UK also show potential.
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In 2021, around 150 million millennials were living in Europe. Of all other generations, millennials (also known as Gen-Y) travelled the most. With an average of 35 annual vacation days each and, together, they account for almost 40% of all travel expenditures. The ability to go on holiday is not merely important to millennials; it is even one of their top priorities.
There are several underlying motives for travel among Generation Y travellers: exploration, reviewing the other, exploring a different life setting. Millennials tend to have a particular interest in different ways of living.
Eran Ketter (PhD), tourism adviser, keynote speaker, senior lecturer, Department of Tourism and Hospitality Management, Kinneret College
Millennials like to learn new skills, try new dishes and learn about local traditions. The aspect of cultural exchange, transformation and having long-lasting impacts are increasingly important.
Simona Staffieri, Statistician, Scholar, Tourism, Sapienza University of Rome
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Europe leads the world in producing, trading and using olive oil. Volumes change with crops and prices, but demand stays steady. A better harvest and easing prices in 2025 can lift sales in the short term. Long term, slow growth is expected, led by EVOO. The best opportunities may be found in bulk supply for packers in Southern Europe and premium or organic oils for Northwestern Europe. While retailers are growing their private labels, single-origin lines are gaining attention.
There are new opportunities arising for emerging countries. The global climate crisis results in lower yields in the main production regions in the Mediterranean. Buyers are looking to compensate the short falls from emerging countries. This trend is expected to manifest as demand is forecasted to outgrow supply. However, quality and investments in technology will remain key components to have accessibility to export markets.
Francesca de Ritis, Owner at Olio de Ritis
8 November 2022
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Frozen berries have a lot of appeal among European consumers thanks to their versatility, nutritional benefits and healthy profile. The use of berries in desserts, breakfast meals and cooking shows a growing appetite for culinary exploration. European consumers like to consume berry-flavoured smoothies and frozen berries. Industry users also create innovative products using frozen berries as an ingredient.
The demand for frozen berries in European countries is growing. The range of frozen products available in the market is becoming more and more diversified to encompass a wide range of frozen fruits, including strawberries, wild berries and berries. Consumers are increasingly demanding these products due to their various health benefits and the antioxidants they contain. Europe, which imports these fruits in their various forms – frozen, fresh and as juice – has to seize this opportunity to produce and supply more frozen berries.
Joe Chawkatly
CEO
PARMA Handelsgesellschaft mbH
For a number of years now, in Germany, even discounter chains have been offering frozen berries, like strawberries, wild berries and other berries, to end consumers. They always used to have frozen pizzas and other products, but the frozen range is getting bigger and bigger. Consumers are demanding these products. Some of the big players in Germany are the repackers where they pack frozen berries for discounters.
Joe Chawkatly
CEO
PARMA Handelsgesellschaft mbH
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Suppliers of Pacific white shrimp (Penaeus vannamei) have taken over the European shrimp market. Supermarkets and wholesalers throughout Europe sell a variety of frozen and chilled refreshed Pacific white shrimp products. The global rise in production of Pacific white shrimp has brought prices down. To reach your market and be able to gain a market share, you need to be competitive. This can be on price, but it can be easier if you can stand out on quality or certification.
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Dairy products and innovative beverages are the 2 product categories that drive the growth of the mango puree market in Europe. The European market for mango puree is expected to continue growing at a moderate pace thanks to the versatility of mango puree in the processed food industry and growing consumer familiarity with tropical fruits. Growth is also driven by health-conscious consumers in Europe opting for plant-based products with health benefits.
Usually, clients buy mango puree from season to season. The main origin is Totapuri from India. If nothing [negative] happens to the crop, the main volumes are booked with single-strength Totapuri, while the 28/30 Brix puree is mainly intended for clarification, the dairy industry or blended products. These compete with puree from Colombia and Mexico because of the duty-free treatment of mango puree from these two origins. Importantly, major demand in Europe as a market is driven by hard discounters and they have the power to decide what they will sell. It is not the end consumer who decides: it is supermarkets that make the market.
Ralf Lämmle, Senior business manager, Binder International
Mango varieties around the world are very different. To bring a new country into the game means convincing clients to give the new mango source a chance. This is first achieved via a good price and then we have sampling. If the final mango product is based mainly on the mango component, then clients need the flavour and cannot change that. On the other hand, if mango is just a small part of the recipe, then it doesn’t matter so much. So, if you need the mango taste, you use the single-strength mango. If you need mango as an ingredient, then you probably opt for the 28/30 Brix mango puree – because buyers save on the transport cost.
Ralf Lämmle, Senior business manager, Binder International
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In the long term, the European market for canned fruits and vegetables is expected to grow around 1–2% per year. Products face significant competition from similar ones in the fresh and frozen market, as well as from dried fruit and vegetables. As consumers move away from sweetened products, one important trend is consumer preference for canned fruits soaked in their own natural fruit juices or in light syrup instead of standard sugar syrup.
Generally speaking, demand for canned fruits and vegetables is decreasing or stagnating and is shifting towards the frozen segment. From the producer’s perspective, challenges with the canned food industry are numerous and include climate change, very demanding certification requirements, as well as an increase in the cost of metals.
Joe Chawkatly, CEO, PARMA Handelsgesellschaft mbH
For the European consumer, and the German consumer in particular, the demographic structure plays a fundamental role in the shift of consumption behaviour. Single households are considerable, and the family size is getting smaller. Hence, these customers tend to buy small portions or ready-to-eat meals.
Joe Chawkatly, CEO, PARMA Handelsgesellschaft mbH
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Exporting herbs to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of herbs and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
Exporting peas to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting peas. From information about buyer requirements and certifications when exporting peas, to main market segments and distribution channels for exporting peas as well as information about the competition.
Exporting exotic tropical fruit to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting exotic tropical fruit. From information about buyer requirements and certifications when exporting exotic tropical fruit, to main market segments and distribution channels for exporting exotic tropical fruit as well as information about the competition.