Demand for moringa is increasing in the European market. It has a range of health benefits that makes it appealing to European consumers who are looking for natural health products to improve their health and well-being. There are opportunities for moringa on the European market as the demand for (immune-boosting) food supplements grows and consumers become interested in leading healthier lives and consuming less meat. However, demand is hindered by relatively low consumer awareness of moringa products in Europe.

There is a growing demand in Europe for natural supplements, such as Aloe vera-based health products. The main driver is growing consumer demand for high-quality natural supplements. However, demand is limited by consumer concerns about the safety of Aloe vera as well as potential legislation restricting its applications in supplements and food products.

Although it is still small, the European market for baobab oil is growing. The increasing use of natural ingredients in cosmetic and personal care products is generating demand for baobab oil. There use of baobab oil is expected to be higher in the coming years. However, growth is being limited by low awareness of baobab oil amongst cosmetic formulators and product developers. Baobab oil is used primarily in the cosmetics sector and can be segmented into conventional and certified baobab oil.

Exotic plant-derived butters, such as mango butter, are popular ingredients in cosmetics and personal care products. Cosmetics companies use mango butter because of its superior moisturising, softening and skin-conditioning properties. It is found in skin-care and hair-care products, colour cosmetics and so on.

Exporting organic coffee to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of organic coffee and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Once known as the tea-drinking nation, the United Kingdom has become a large and important coffee market. Today it ranks among the largest coffee markets in Europe and is home to an enormous number of coffee shops. The growth of out-of-home consumption is driving the growing consumption of specialty coffees. Younger generations are driving the growth of the specialty sector, just as the growing retail sales of coffee pods and ground coffee in the United Kingdom. The United Kingdom is a major market for certified coffees.

France has a large and varied market for bulk, specialty and certified cocoa. It is one of the main markets for speciality chocolates in Europe. French consumers favour premium ingredients and high-quality cocoa, reflecting the French gourmet tradition. Consumers prefer dark chocolates. Niche markets for organic and Fairtrade chocolates are significant in France, and these two certifications are often combined.

Italy is a large importer of cocoa beans, sourcing a high share of its imports directly from cocoa-producing countries. Together, West African countries account for more than 70% of Italy’s cocoa bean imports, but East Africa shows a growing trend. Italy is home to large-scale chocolate companies but also has several small-scale and high-quality chocolate makers. The market for certified chocolate is also increasing steadily in Italy, following a consumer and industry trend towards sustainability.

Processing of cocoa beans at origin is a highly-debated topic on the European chocolate market. Although the manufacturing of semi-finished cocoa products is interesting from the perspective of developing countries, the European market for this type of local value addition is still limited. Developing and exporting locally processed cocoa products requires you to have proper quality management, documentation, long-term commitment and close cooperation with European companies.

The European occasional furniture market offers good opportunities. Demand for occasional furniture is boosted by the flexibility it offers, allowing consumers to easily move pieces around and maximise the use of their space. As the lower end of the market is dominated by mass-producing countries, the mid- to high-end segments are most promising for you. To supply these segments, you need to add value to your products through design, craftsmanship, sustainability and storytelling.