Exporting dates to Europe
The demand for dates in Europe is increasing. Dates are particularly popular for their sweetness, as a natural source of energy, as a sugar substitute, as an ingredient in fruit bars and as a cooking ingredient. Opportunities for developing country suppliers can be found in large markets such as France, Germany, the United Kingdom, Italy, Spain and the Netherlands. Date consumers are no longer mostly from the traditional ethnic population but are increasingly also younger consumers (millennials) following healthy living trends. New suppliers must be able to compete with producers from Tunisia and Algeria and other growing suppliers.