Sesame seeds have been used in cooking for centuries. Demand for sesame has grown recently because of increased interest in healthy and vegan diets. This trend is expected to continue. Europe imports almost all of its sesame, which makes it an interesting market for foreign suppliers. However, it is not an easy market to supply. Careful control of salmonella and chemical residues separates successful suppliers from less successful ones.
Teff is a relatively niche product in the European market, but it has serious potential in special bakery and health food segments. Its nutritional and gluten-free value make teff very suitable as an ingredient for the increasing demand in health food, sport nutrition and dietary food. Among the potential markets are the German bakery sector, the gluten-free sector in the United Kingdom and the Netherlands as trade hub in specialty grains.
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Dried Moringa oleifera powder is mainly used in food supplements in the European health products sector. Demand for such products is forecast to grow in the coming years. The main drivers are growing demand for immune-boosting food supplements, plant-based protein, natural energy products and weight management.
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Teff is one of the smallest-sized grains and a staple food in Ethiopia. Teff was initially exported to supply Ethiopians living abroad, but it has caught the interest of many other consumers in Europe. The grain has much potential in the health-focused food segments in Europe, although further promotion of this ancient grain is needed. Becoming a supplier will take the necessary experience in cultivation and processing.
Oleoresins are used in the food industry as alternatives to spices, other flavouring agents and colourants. Europe is a potential market for oleoresins from developing countries because of its strong food processing sector. Western European countries are the most interesting export markets for suppliers of oleoresins, especially as a potential alternative to synthetic additives.
There are many export openings for gums, such as gum arabic and guar gum in the European market. One of the main advantages of gums is their versatility, as they have a wide range of functional properties. Gums are used in many types of food products, including beverages, meats, dairy products, confectionery and bakery products. To enter the European gums market, you must meet the European Union’s mandatory requirements. There use of gums is growing in the European food industry because of the rising demand for weight-loss and gluten-free products.
The Babywear import market is worth approximately €7.3 billion in Europe, and it is split between Babies' garments, clothing and accessories, knitted or crocheted, which accounts for up to 77% of the value, and Babies' garments and clothing accessories, non-knitted and non-crocheted, which cover the remaining 23%. The market is growing at an average annual compound rate of 2.1%.
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Fresh herbs are growing in popularity as consumers are becoming more interested in natural, healthier products and new culinary experiences. Herb preferences and consumption vary throughout Europe but, overall, the trade value is increasing with stable imports from non-European suppliers. Northern European countries show most potential for imported fresh herbs.
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Europe’s IoT market is growing quickly. Leading markets are Germany, the United Kingdom (UK) and France. Markets in the Netherlands, the Nordic countries, and Central and Eastern Europe (CEE) are growing fast. Convenience, improved lifestyle and rising digital literacy are driving consumer IoT growth. This includes smart homes, wearable technology, connected cars, and personal health and wellness solutions.
Companies in Europe are not looking for hands, but brains. Software is implemented to reduce costs, increase revenue or strengthen resilience. Advising on how automation can improve business impact for certain processes is what persuades companies to do business. This builds the knowledge economy in developing countries and shifts the focus from what European companies need now to what they will need in the future.
Brian Gharibaan, Managing Partner at Awesomity
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The European market presents significant opportunities for aloe vera, as demand for natural, functional health ingredients continues to rise. Known for its digestive and immune-supporting properties, aloe vera is widely used in supplements, drinks and functional foods. The Netherlands, Germany and Spain are key markets, while Italy, France and the UK also show potential.
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