The European market for soap offers opportunities, but competition is strong. The product group is dominated by European brands, with production both within Europe and globally. As the focus on sustainability is increasing further, the higher mid-end market is most promising for you. To succeed in a crowded product group, your soap needs to stand out, for example with special ingredients or other cultural aspects that trigger the senses. Values related to health and sustainability are becoming the norm.
Europe is a strong market for pants and trousers, with a total import value of €39.1 billion (2023) and a five-year average annual growth rate of 5%. The biggest markets are Germany, France, Spain, the Netherlands, Italy and Poland. Women’s and girls’ pants and trousers are the dominating product subsegment in most countries, accounting for 53% of the total, but men’s pants and trousers are typically more expensive per unit. Pants and trousers make up over 20% of all European apparel imports from developing countries.
Europe is a strong market for dresses and skirts, with a total import value of €13.7 billion and a five-year average annual growth rate of 6.2%. The biggest markets are Germany, Spain, France, the Netherlands, Poland and Italy. Dresses are the dominant product subsegment (81.3% of the total) and are typically the most expensive per unit. Synthetics are the most commonly used fibre, followed by cotton. Dresses and skirts make up around 7.5% of all European apparel imports from developing countries.
This report explains the most important opportunities and requirements for exporting swimwear to Europe. It outlines rules and regulations, the best channels to get your product on the market, the countries where your competitors are and the best ways to provide a quotation.
Community based tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for community based tourism. From information about what makes Europe an interesting market for community based tourism, to European countries which offer the most opportunities for community based tourism and trends opportunities in the European community based tourism market.
Europe is a strong market for denim imports, despite experiencing a moderate decrease in both import value and volume due to the Covid-19 pandemic. The total import of denim to Europe reached a value of €7.4 billion in 2020 (compared with €7.7 billion in 2015), reaching a negative average annual growth rate of -0.8% from 2015 to 2020.
The European market for recycled fashion is growing thanks to increasing awareness amongst brands and end consumers and ever stricter environmental regulations. Recycled fashion can be produced from cutting waste and post-consumer waste. Demand will grow not only for products made from recycled yarns and fabrics but also for ‘circular’ supply chain solutions that enable buyers to collect, repair and recycle post-consumer waste.
The first step towards circularity is in your product’s design. From the outset, think about what you can do with your product at the end of its lifecycle.
Jeanet van der Stoel, CSR manager at Groenendijk Bedrijfskleding
Webinar recording
7 April 2022
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Exporters need to meet the EU’s requirements for food safety, quality, packaging and labelling to enter the European market for dry beans. Working together with importers and wholesalers is best because they are deeply integrated into the European market’s supply chain. To compete effectively, it is important to focus on factors like pricing and consistent availability during business conversations with importers in Europe.
Importers think that competitive price, consistent quality (size, colour, low defect percentage), compliance with EU safety standards, reliable lead times and proper documentation are key requirements. Retailers value certifications (BRC, IFS), product presentation, zero-defect tolerance, consistent packaging formats and sometimes ESG credentials. Wholesalers demand price competitiveness, steady availability and quality that meets foodservice requirements.
Piotr Goral, Co-owner, Sales and Purchasing at Seedea
A B2B partner for the needs of organic producers, distributors and companies in the plant-based food sector.
Webinar recording
30 November 2021
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Chia enters the European market through retail packers and food processors. There are increasing opportunities for chia as an ingredient. Most chia is consumed raw, so food safety management is a very important aspect for suppliers. There is a lot of competition with growing volumes from Paraguay and emerging suppliers from Africa and India. The level of operations and certifications is also rising. This makes Europe is a difficult target market.
The chia market has become more competitive, with growing demand for certified and traceable products. Supply from Latin America is still dominant, but production challenges and climate variability are shaping a new reality where quality consistency and origin diversification are key.
Emmanuel Sanchez, Sales manager, Grains & Seeds at Royal Ingredients
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Europe is an attractive market for exporters of stevia in developing countries. Food and beverages represent the largest manufacturing sector in Europe, where stevia is increasingly used as a sugar substitute. The increasing consumer interest in healthier lifestyles is an important driving force. The European organic food market is the second-largest in the world and continues to grow steadily. Western-European countries offer the most opportunities for stevia from developing countries.