Belgian chocolate is famous around the world. "Belgian chocolate" must be produced in Belgium in order to be called as such, making it an important export product for this country. Belgium is Europe’s second largest cocoa bean importer and has a large chocolate industry. The processing market in Belgium is dominated by Barry Callebaut, Cargill and Puratos. Sustainability is very important in the country.

The European specialty coffee market is large and continues to grow, with Germany and the UK representing the biggest markets. Beyond increases in volume, the sector is evolving as demand rises and new varieties and innovative post-harvest-processed coffees flood the market. At the same time, rising prices are forcing different decision‑making across the value chain, while sustainability claims within the specialty coffee segment are coming under increasing pressure.

Europe’s IoT market is growing quickly. Leading markets are Germany, the United Kingdom (UK) and France. Markets in the Netherlands, the Nordic countries, and Central and Eastern Europe (CEE) are growing fast. Convenience, improved lifestyle and rising digital literacy are driving consumer IoT growth. This includes smart homes, wearable technology, connected cars, and personal health and wellness solutions.

The Dutch cocoa market is changing as consumer preferences, sustainability requirements and supply chain expectations change. While the Netherlands is Europe’s largest cocoa trading and processing hub, more buyers are looking further than price and volume. Sustainability, traceability, premium chocolate, health-conscious consumption and authentic origin stories are becoming more important. These trends create opportunities and challenges for cocoa exporters.

The European market presents significant opportunities for aloe vera, as demand for natural, functional health ingredients continues to rise. Known for its digestive and immune-supporting properties, aloe vera is widely used in supplements, drinks and functional foods. The Netherlands, Germany and Spain are key markets, while Italy, France and the UK also show potential.

The European market for pistachios is expected to grow stably in the long term. Changes in the consumption patterns of European consumers, including the rising demand for healthier snacking options are possible reasons for this growth. Novelty uses, such as Dubai chocolate, and interest in Eastern Mediterranean cuisine might also raise demand. Germany, Italy, Spain, France, Belgium and the Netherlands offer opportunities for low- and middle-income country suppliers.

In 2021, around 150 million millennials were living in Europe. Of all other generations, millennials (also known as Gen-Y) travelled the most. With an average of 35 annual vacation days each and, together, they account for almost 40% of all travel expenditures. The ability to go on holiday is not merely important to millennials; it is even one of their top priorities.

Europe offers a growing market for table dates, as buyers fully depend on imports. In the long term, the European market for dates is expected to show stable growth. This growth is likely to be driven by changes in the consumption patterns of European consumers. Consumers buy dates as less processed snacks, while food producers use them as natural sweeteners. Demand peaks during Ramadan and winter holidays, but year-round use is growing.

The workwear market is worth around €3.4 billion in Europe. It is split between men’s workwear, which accounts for 84.7% of the value, and women’s workwear, which covers the remaining 15.3%. Synthetic fibres account for three quarters of products, with cotton accounting for a quarter. The market is growing at an average rate of 4.3% each year.

The main markets with the greatest potential for exporting fresh lemons to Europe are the Netherlands, the UK, Italy, Portugal, Romania and Bulgaria. Spain is usually the leading supplier in the European market. Suppliers from low- and middle-income countries can find opportunities by exporting lemons during the off-season. A large share of lemons from outside Europe enters the European market through the Netherlands, which plays an important role as a trade hub for fruit and vegetables.