Dried Moringa oleifera powder is mainly used in food supplements in the European health products sector. Demand for such products is forecast to grow in the coming years. The main drivers are growing demand for immune-boosting food supplements, plant-based protein, natural energy products and weight management.

It (COVID-19) was a boost for the business. It was only more difficult to get stuff out of India because of the borders were closed.
Jouke van den Berg, Moringa’s Finest

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Teff is one of the smallest-sized grains and a staple food in Ethiopia. Teff was initially exported to supply Ethiopians living abroad, but it has caught the interest of many other consumers in Europe. The grain has much potential in the health-focused food segments in Europe, although further promotion of this ancient grain is needed. Becoming a supplier will take the necessary experience in cultivation and processing.

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Oleoresins are used in the food industry as alternatives to spices, other flavouring agents and colourants. Europe is a potential market for oleoresins from developing countries because of its strong food processing sector. Western European countries are the most interesting export markets for suppliers of oleoresins, especially as a potential alternative to synthetic additives.

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There are many export openings for gums, such as gum arabic and guar gum in the European market. One of the main advantages of gums is their versatility, as they have a wide range of functional properties. Gums are used in many types of food products, including beverages, meats, dairy products, confectionery and bakery products. To enter the European gums market, you must meet the European Union’s mandatory requirements. There use of gums is growing in the European food industry because of the rising demand for weight-loss and gluten-free products.

The UK is a major importer of green coffee. As a traditionally tea-drinking country, coffee consumption is still growing in both volume and value. Premiumisation, including a still-growing demand for specialty coffee, is driving the value growth. The UK is considered Europe's largest specialty coffee market. Though consumption market is growing, imports are declining.

The British coffee market has undergone a dramatic and positive transformation over the past 30 years. London is now a global hotspot for specialty coffee, innovation and quality, exemplified by major coffee festivals and a vibrant café culture. The UK offers one of the most forward‑thinking and innovative coffee markets in Europe.

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Gerd Mueller-Pfeiffer, CEO of International Coffee Consulting, former CEO of Nestlé Germany

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The European import market for babywear is worth around €3.5 billion. It is split between babies' garments, clothing and accessories, knitted or crocheted, which accounts for up to 76.9% of the value. Babies' garments and clothing accessories, non-knitted and non-crocheted cover the remaining 23.1%. The market has an average compound annual growth rate of 0.8%.

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Fresh herbs are growing in popularity as consumers are becoming more interested in natural, healthier products and new culinary experiences. Herb preferences and consumption vary throughout Europe but, overall, the trade value is increasing with stable imports from non-European suppliers. Northern European countries show most potential for imported fresh herbs.

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Belgian chocolate is famous around the world. "Belgian chocolate" must be produced in Belgium in order to be called as such, making it an important export product for this country. Belgium is Europe’s second largest cocoa bean importer and has a large chocolate industry. The processing market in Belgium is dominated by Barry Callebaut, Cargill and Puratos. Sustainability is very important in the country.

For a small country like Belgium, chocolate is a powerful part of its economic activity. And with great power comes great responsibility.

Charles Snoeck

Charles Snoeck, Beyond Chocolate Programme Manager at IDH

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The European specialty coffee market is large and continues to grow, with Germany and the UK representing the biggest markets. Beyond increases in volume, the sector is evolving as demand rises and new varieties and innovative post-harvest-processed coffees flood the market. At the same time, rising prices are forcing different decision‑making across the value chain, while sustainability claims within the specialty coffee segment are coming under increasing pressure.

To ensure high-quality coffee beans are being produced and additional premiums being paid, coffee farmers should start hand-picking ripe, red berries, exclusively. With proper processing, packaging and storage methods, this could lead to your entry to the European specialty coffee market.

Wim van Kooten

Wim van Kooten, Senior coffee trader at Trabocca

 

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19 May 2022  Exporting Specialty Coffee to Europe

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Europe’s IoT market is growing quickly. Leading markets are Germany, the United Kingdom (UK) and France. Markets in the Netherlands, the Nordic countries, and Central and Eastern Europe (CEE) are growing fast. Convenience, improved lifestyle and rising digital literacy are driving consumer IoT growth. This includes smart homes, wearable technology, connected cars, and personal health and wellness solutions.

Companies in Europe are not looking for hands, but brains. Software is implemented to reduce costs, increase revenue or strengthen resilience. Advising on how automation can improve business impact for certain processes is what persuades companies to do business. This builds the knowledge economy in developing countries and shifts the focus from what European companies need now to what they will need in the future.

Brian Gharibaan, Managing Partner at Awesomity

Brian Gharibaan, Managing Partner at Awesomity

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