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Europe’s bed textile market offers opportunities for exporters from developing countries. The focus on sustainability and wellness is growing, driving interest in natural materials and designs. As the lower end of the market is dominated by volume-producing countries, the mid-high segment is most promising for added-value products. Value can be added through special techniques, artisanry, and the type and quality of raw materials. Emphasising the story behind a product can further add to its value.

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The European market for soap offers opportunities, but competition is strong. The product group is dominated by European brands, with production both within Europe and globally. As the focus on sustainability is increasing further, the higher mid-end market is most promising for you. To succeed in a crowded product group, your soap needs to stand out, for example with special ingredients or other cultural aspects that trigger the senses. Values related to health and sustainability are becoming the norm.

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Europe is a strong market for pants and trousers, with a total import value of €39.1 billion (2023) and a five-year average annual growth rate of 5%. The biggest markets are Germany, France, Spain, the Netherlands, Italy and Poland. Women’s and girls’ pants and trousers are the dominating product subsegment in most countries, accounting for 53% of the total, but men’s pants and trousers are typically more expensive per unit. Pants and trousers make up over 20% of all European apparel imports from developing countries.

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Europe is a strong market for dresses and skirts, with a total import value of €13.7 billion and a five-year average annual growth rate of 6.2%. The biggest markets are Germany, Spain, France, the Netherlands, Poland and Italy. Dresses are the dominant product subsegment (81.3% of the total) and are typically the most expensive per unit. Synthetics are the most commonly used fibre, followed by cotton. Dresses and skirts make up around 7.5% of all European apparel imports from developing countries.

 

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Community based tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for community based tourism. From information about what makes Europe an interesting market for community based tourism, to European countries which offer the most opportunities for community based tourism and trends opportunities in the European community based tourism market.

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Europe is a strong market for denim imports, despite experiencing a moderate decrease in both import value and volume due to the Covid-19 pandemic. The total import of denim to Europe reached a value of €7.4 billion in 2020 (compared with €7.7 billion in 2015), reaching a negative average annual growth rate of -0.8% from 2015 to 2020.

The European market has the world’s most robust and protective legal framework regarding regulation of cosmetic products. This legislation also contains certain minimum requirements for cosmetic ingredients. If you want to export your shea butter to Europe, you must consider the legal and additional buyer requirements regarding quality and packaging. Usually, the main entry channel is through European distributors.

The European market for shea butter is becoming stricter. European buyers want products that can be traced back to the source of collection and processing to ensure sustainable practices and environment protection. As smallholder shea collectors and producers of handmade shea butter, we face big challenges and must strive to meet these requirements before exporting. Small exporters may increase their chances of entering the European market through trade shows and trade missions as well.

Georgina Koomson, Ideal Providence Farms, Ghana

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The European market for recycled fashion is growing thanks to increasing awareness amongst brands and end consumers and ever stricter environmental regulations. Recycled fashion can be produced from cutting waste and post-consumer waste. Demand will grow not only for products made from recycled yarns and fabrics but also for ‘circular’ supply chain solutions that enable buyers to collect, repair and recycle post-consumer waste.

The first step towards circularity is in your product’s design. From the outset, think about what you can do with your product at the end of its lifecycle.

Jeanet van der Stoel

Jeanet van der Stoel, CSR manager at Groenendijk Bedrijfskleding

 

Webinar recording

7 April 2022

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Europe is an attractive market for exporters of stevia in developing countries. Food and beverages represent the largest manufacturing sector in Europe, where stevia is increasingly used as a sugar substitute. The increasing consumer interest in healthier lifestyles is an important driving force. The European organic food market is the second-largest in the world and continues to grow steadily. Western-European countries offer the most opportunities for stevia from developing countries.

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