Teff is a relatively niche product in the European market, but it has serious potential in special bakery and health food segments. Its nutritional and gluten-free value make teff very suitable as an ingredient for the increasing demand in health food, sport nutrition and dietary food. Among the potential markets are the German bakery sector, the gluten-free sector in the United Kingdom and the Netherlands as trade hub in specialty grains.
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Dried Moringa oleifera powder is mainly used in food supplements in the European health products sector. Demand for such products is forecast to grow in the coming years. The main drivers are growing demand for immune-boosting food supplements, plant-based protein, natural energy products and weight management.
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Teff is one of the smallest-sized grains and a staple food in Ethiopia. Teff was initially exported to supply Ethiopians living abroad, but it has caught the interest of many other consumers in Europe. The grain has much potential in the health-focused food segments in Europe, although further promotion of this ancient grain is needed. Becoming a supplier will take the necessary experience in cultivation and processing.
Oleoresins are used in the food industry as alternatives to spices, other flavouring agents and colourants. Europe is a potential market for oleoresins from developing countries because of its strong food processing sector. Western European countries are the most interesting export markets for suppliers of oleoresins, especially as a potential alternative to synthetic additives.
There are many export openings for gums, such as gum arabic and guar gum in the European market. One of the main advantages of gums is their versatility, as they have a wide range of functional properties. Gums are used in many types of food products, including beverages, meats, dairy products, confectionery and bakery products. To enter the European gums market, you must meet the European Union’s mandatory requirements. There use of gums is growing in the European food industry because of the rising demand for weight-loss and gluten-free products.
As one of the largest fruit categories, the European market for table grapes is very mature. Grape companies that anticipate trends such as seedless grapes and sustainable packaging are most likely to do well in large markets like the United Kingdom and Germany.
Declining European production opens up a window of opportunity for exporters. With the right timing and premium grapes, the European market is yours to conquer.
Roula Nasrallah, manager LEBTRADE/LebFresh
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The Babywear import market is worth approximately €7.3 billion in Europe, and it is split between Babies' garments, clothing and accessories, knitted or crocheted, which accounts for up to 77% of the value, and Babies' garments and clothing accessories, non-knitted and non-crocheted, which cover the remaining 23%. The market is growing at an average annual compound rate of 2.1%.
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Fresh herbs are growing in popularity as consumers are becoming more interested in natural, healthier products and new culinary experiences. Herb preferences and consumption vary throughout Europe but, overall, the trade value is increasing with stable imports from non-European suppliers. Northern European countries show most potential for imported fresh herbs.
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Europe’s mango imports have gradually increased over the past years. European consumers prefer the fibreless Kent and Keitt varieties. Tree ripe, ready-to-eat or fresh-cut mangoes are in growing demand. The main European countries that import fresh mangoes are the Netherlands, Spain, Germany, France and Belgium.
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In the medium to long term, the European market for dried mango is expected to show a stable volume growth of 3-4% annually. This growth is likely to be driven by changes in the consumption patterns of European consumers, including the rising demand for healthier snacking options and a decrease in the consumption of snacks containing sugar. The United Kingdom, Germany, France, the Netherlands, Switzerland and Italy offer the best opportunities for developing country suppliers.
It is not easy to get onto the European market. Preconditions are to be GFSI certified, your products have to be perfect, and you have to be reliable. A major advantage is to have a European representative; either yourself being in Europe or a partner.
Ties Minnen, Managing partner Gedroogdemango.nl (operated by Mango Impact) and Afrifruta
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