Exporting moringa to Europe
Demand for moringa is increasing in the European market. It has a range of health benefits that makes it appealing to European consumers who are looking for natural health products to improve their health and well-being. There are opportunities for moringa on the European market as the demand for (immune-boosting) food supplements grows and consumers become interested in leading healthier lives and consuming less meat. However, demand is hindered by relatively low consumer awareness of moringa products in Europe.