Exporting moringa to Europe
Demand for moringa is increasing in the European market. It has a range of health benefits that makes it appealing to European consumers who are looking for natural health products to improve their health and well-being. Demand for moringa in nutritional supplements is increasing because of an ageing population, rising veganism and vegetarianism, growing need to reduce calories and weight loss. These factors are expected to increase the use of moringa in nutritional supplements. However, demand is hindered by relatively low consumer awareness of moringa products in Europe.