The European market for home decoration and home textiles (HDHT) is competitive and diverse. To succeed as an exporter in this market, you need to understand the wishes and needs of European buyers. These tips provide you with insights into key topics such as business culture, quotations and unique selling points.
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The global outbreak of the COVID-19 virus is having a major impact on international trade, travel and communication. Like in many other sectors, companies trading in natural ingredients for cosmetics may face some challenges. At the same time, there may also be new opportunities. This study provides you with a step-by-step plan. It includes the immediate actions you should take and actions that prepare you for doing business after the crisis.
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“Trying times can result in a slacking of business ethics and professional conduct. Though we all hope that a crisis never befalls your company, it is a good idea to build up a bank of goodwill – acting honourably and transparently, re-communicating a sense of your values and the benefits to your suppliers, employees, customers and other key audiences.”
Hussein A. Fakhry, IFEAT Executive Committee Chairman
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The European market for decorative lighting offers opportunities, but the competition is strong. Low-cost mass production from China dominates the lower ends of the market, so the mid-end to high-end segments are your best option. To appeal to consumers in these segments, you should focus on design, craftsmanship, sustainability and the story behind your lighting. The most interesting trade channels for you are importers/wholesalers and importing retailers.
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The global impact of COVID-19 has surprised not only the apparel sector but the entire world. Because of this, we need to make structural changes to protect the industry and all stakeholders involved. We have created an overview of practical, creative solutions and changes. These will help you guarantee the survival of your business now and after COVID-19.
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Europe is the largest coffee market in the world. Each buyer type has their own approach to business and their own expectations or demands. Finding the right buyer can take time and effort. It is important to know what could make your coffee attractive to European buyers, and which buyers are interested in your unique offer.
It is all about trust. Exporters and producers need to invest in long-term relationships and deliver on contracts. That will lead to more business and new buyers.
Christian Jacob, Managing Director at SinTag
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To enter the European market, your coffee must meet legal and non-legal regulations, particularly regarding food safety. In addition, consumers across Europe have high expectations, especially when it comes to safety and sustainability. Sticking to specific voluntary requirements associated with high quality and/or sustainability could improve your opportunities to enter niche markets that command higher prices.
I believe that for coffee exporters it’s important to be aware that adherence to the EUDR extends beyond mere focus on deforestation and GPS coordinates. The initial priority should be establishing well-documented business records and traceability systems which many exporters find difficulty in providing. Demonstrating deforestation compliance seems daunting but it is relatively straightforward, just provide GPS location data. Once these foundational steps are completed, buyers can verify the origin of coffee and if it’s compliant, using the provided GPS data. Most traders are willing to cover some or all the cost of verifying deforestation compliance data, since the legal liability falls on them as importer.
Richard Bliault, Trader Daarnhouwer
14 June 2023
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The global outbreak of the COVID-19 virus is having a major impact on international trade. Small and medium-sized enterprises in the fish and seafood sector are facing serious disruptions. This study provides you with a step-by-step plan to help you take the necessary actions to ensure the survival of your business. It also gives you advice on how to prepare for the future recovery of the sector.
“This is the moment for you to get motivated again. You have to think about your future!”
John van Herwijnen, Open Europa
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At the time of writing, the first waves of COVID-19 are still spreading around the world. In some countries, the situation is slightly improving. Some of the strictest lockdown measures are being relaxed or lifted. Still, as long as no vaccine is available, future waves may occur. COVID-19 is changing production circumstances, logistics, buying practices and consumer preferences. This study presents a step-by-step plan to help you reduce the negative effect on your spices and herbs business and take advantage of new opportunities.
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The global COVID-19 pandemic is still having a major impact on international trade and travel. Small and medium-sized enterprises in the tourism industry are among the most affected. This study provides you with a guide to help you take the necessary actions to ensure the survival of your business and prepare for the future recovery of the tourism market.
I think that the three most important things for the travel and tourism industry in the “living with Covid” world of 2022 and beyond, will be confidence, trust and sustainability. Travel consumers will need to feel they can trust the messages and advice of travel agents, tourist destinations, airlines and government bodies. If there is no trust, nothing will move. Confidence will also play a major role. Confidence in the hygiene protocols of destinations, hotels and transportation providers; confidence in the repatriation and hospitalisation strategies of travel companies and tourism destinations. And finally, a big challenge for 2022 onwards will be sustainability. The average travel consumer will become increasingly aware of climate change and the need to enjoy tourism while having a negative or neutral impact on the environment and communities of destinations they visit.
Steve Dunne, Digital Drums
Many trends are rapidly becoming more important, non more so than the trend of sustainability and responsible tourism. Every tourism stakeholder can do the basics of reducing plastic, careful maintenance and looking after the wellness of your staff and the communities you engage with. There are plenty of international and regional programmes you can sign up to. Embrace this and show that you are following this as a belief at the core of your work practice and embrace your clients’ focus on this growing trend.
Clive Bishop, Blue Skies Consultancy Group
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The European market for vases offers opportunities, but competition is strong. As mass-producing countries dominate the lower ends of the market, the mid-end segment is your best option – particularly the mid-high segment. To appeal to these consumers, you need to add value to your products through design, craftsmanship and sustainability. You must meet mandatory (legal) requirements, as well as any additional requirements your buyers may have.
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