The European market for home decoration and home textile products is growing. A large share of imported goods is from developing countries. There are many opportunities in the mid to high-end markets. Products that add value have more opportunities across the sector.
Millennials (Generation Y) are becoming the largest consumer group in Europe. They value sustainability. Millennials look for brands that make the world a better place through social and environmental responsibility.
Read our market information and tips carefully. They can help you export home decoration and home textiles to the European market.