Exporting home decoration and home textiles to Europe

The European market for home decoration and home textile products is growing. A large share of imported goods is from developing countries. There are many opportunities in the mid to high-end markets. Products that add value have more opportunities across the sector.

Millennials (Generation Y) are becoming the largest consumer group in Europe. They value sustainability. Millennials look for brands that make the world a better place through social and environmental responsibility.

Read our market information and tips carefully. They can help you export home decoration and home textiles to the European market.

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Sustainable innovations for your home decorations and textiles business

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Channels and segments of the European market for home decoration and home textiles 

Home Decoration_PBW_2252

Other sources

Export Value Chain Analysis
Overview of commissioned value chain analyses for the development of business cases

European Floral & Lifestyle Suppliers Association (EFSA)
Information about events, innovation, trends etc. and a list of importers, manufacturers etc.

International Housewares Association (IHA)
Information about housewares trade, consumer trends, fairs etc.

ITC Standards Map
Information about voluntary standards for textiles