Exporting blankets and throws to Europe

The European market for blankets and throws has made a strong comeback after a dip in 2020. Nearly two-thirds of the import value is sourced directly from developing countries. The mid- and high-end segments have the most potential for you. The focus on sustainability and wellness continues to increase, driving the interest in natural materials and designs. To supply these segments, you can use traditional techniques and designs to add value and a story to your products. Sustainable materials, co-creation options and product ranges can give you a competitive edge.