Exporting decorative objects to Europe

Due to the outbreak of the COVID-19 pandemic, European decorative object imports declined in 2020. However, with most imports coming directly from developing countries, Europe continues to be an interesting market for you – particularly the mid-end and high-end segments. To target these segments, you should pay particular attention to design, craftsmanship and the story behind your products. Elements such as functionality, humour, collectability and cultural touches can add value to your decorative objects. Sustainability is also becoming increasingly important in this product group.