Exporting soap to Europe
The European market for soap offers opportunities, but competition is strong. The product group is dominated by European brands, with production both within Europe and elsewhere. As the focus on sustainability is increasing further, the mid- to high-end market is most promising for you. To succeed in a crowded product group, your soap needs to stand out. For example, with special ingredients or other cultural aspects that trigger the senses. Values related to health and sustainability are becoming the norm.