Exporting soap to Europe
The European market for soap offers opportunities, but competition is strong. The product group is dominated by European brands, with production both within Europe and globally. As the focus on sustainability is increasing further, the mid-end market is most promising for you. To succeed in a crowded product group, your soap needs to possess attractive differentiating values. These can be special ingredients or other cultural aspects that will trigger the senses. Values related to health and sustainability are increasingly the norm.