Exporting office and school bags to Europe
The landscape for exporting office and school bags has changed significantly over the last decade. Not only are established brands outsourcing production, but online retailers like Amazon and Bol.com are also facilitating outsourced production by offering fast-moving decent quality low to mid-end products. At the same time there is also an appreciation for higher quality, especially in the leather work bag segment. This opens up a significant luxury market, although existing European brands dominate in the luxury item segment, in which brand appreciation is very important.