Exporting bed textiles to Europe

Europe’s bed textile market offers opportunities for exporters from developing countries. The focus on sustainability and wellness is growing, driving interest in natural materials and designs. As the lower end of the market is dominated by volume-producing countries, the mid-high segment is most promising for added-value products. Value can be added through special techniques, artisanry, and the type and quality of raw materials. Emphasising the story behind a product can further add to its value.