Exporting bed textiles to Europe
The European bed textile market offers good opportunities. The focus on sustainability and wellness is further increasing, driving the interest in natural materials and eco-friendly production. As the lower end of the market is dominated by volume-producing countries, the mid-high segment is most promising for added-value products. Value can be added through special techniques, craftmanship, and the type and quality of raw materials. Emphasising the story behind a product can further add to its value.