Exporting candles to Europe
As the world’s leading importer of candles, Europe is an interesting market for you. More than anything, candles for creating ambience in the home are driving the demand. In addition, candles are increasingly playing a supporting role in maintaining and improving consumers’ physical and mental well-being. The mid and higher-end segments of the European candle market have the most potential for you. To target these segments, you can add value related to the origin of your ingredients, high-level craftsmanship, gift packaging, and sustainability.