Exporting hammam towels to Europe

Hammam towels are trendy in the European market. That’s not surprising, given their variety of uses and their benefits, such as high moisture absorption, softness, easy drying, beautiful design and colours. Europe has a large and growing import market for towels, offering great potential for hammam towel makers, especially at a time when towel consumers are yearning for something refreshing and different. The switch from traditional towels to hammam towels is a fashion statement. The increasing popularity of spas and the interest in wellness and well-being are contributing to the success of hammam towels.

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