Exporting easy chairs to Europe
Easy chairs play a key role in the ‘home sweet home’ trend, where consumers retreat into the comfort and cosiness of their home. While the COVID-19 pandemic hurt international trade, lockdowns further boosted this trend. As a result, the negative impact of the pandemic on European imports of seats has been limited. The share of developing counties in the direct import market has remained fairly stable at around 40%. This makes Europe an interesting market for you, particularly the mid-end to high-end segments. Natural materials and handmade designs offer good opportunities in both of these segments, where style plays a major role.