Exporting notebooks to Europe

The European market for notebooks is growing, with developing countries as important suppliers. As a countertrend to the increasingly fast, digitalised communication, consumers are using paper to write down their thoughts and plans. Awareness about stationery and the appeal of luxury paper is also increasing significantly in Europe, opening doors to the gift market beyond the functional purpose of notebooks. The appreciation of luxury and unique design provides new opportunities for value addition in the market. Combined with a growing interest in fair trade and sustainable products, the European market for notebooks from developing countries offers good opportunities.