The European market for soap offers opportunities, but competition is strong. The product group is dominated by European brands, with production both within Europe and globally. As the focus on sustainability is increasing further, the higher mid-end market is most promising for you. To succeed in a crowded product group, your soap needs to stand out, for example with special ingredients or other cultural aspects that trigger the senses. Values related to health and sustainability are becoming the norm.
Europe is a strong market for pants and trousers, with a total import value of €39.1 billion (2023) and a five-year average annual growth rate of 5%. The biggest markets are Germany, France, Spain, the Netherlands, Italy and Poland. Women’s and girls’ pants and trousers are the dominating product subsegment in most countries, accounting for 53% of the total, but men’s pants and trousers are typically more expensive per unit. Pants and trousers make up over 20% of all European apparel imports from developing countries.
Europe is a strong market for dresses and skirts, with a total import value of €13.7 billion and a five-year average annual growth rate of 6.2%. The biggest markets are Germany, Spain, France, the Netherlands, Poland and Italy. Dresses are the dominant product subsegment (81.3% of the total) and are typically the most expensive per unit. Synthetics are the most commonly used fibre, followed by cotton. Dresses and skirts make up around 7.5% of all European apparel imports from developing countries.
This report explains the most important opportunities and requirements for exporting swimwear to Europe. It outlines rules and regulations, the best channels to get your product on the market, the countries where your competitors are and the best ways to provide a quotation.
Community based tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for community based tourism. From information about what makes Europe an interesting market for community based tourism, to European countries which offer the most opportunities for community based tourism and trends opportunities in the European community based tourism market.
Europe is a strong market for denim imports, despite experiencing a moderate decrease in both import value and volume due to the Covid-19 pandemic. The total import of denim to Europe reached a value of €7.4 billion in 2020 (compared with €7.7 billion in 2015), reaching a negative average annual growth rate of -0.8% from 2015 to 2020.
This report explains what the most important opportunities and requirements are in the European market for workwear. You will learn about the rules and regulations for exporting workwear to Europe, about the best channels to get your product on the market, about the countries where your competitors are and the best ways to provide a quotation for a potential buyer.
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The European market for recycled fashion is made up of the 27 European Union member states, the United Kingdom and the European Free Trade Association (EFTA) four member countries (Iceland, Liechtenstein, Norway and Switzerland). Demand for recycled fashion in this market is growing. So are the requirements.
There is room for new business models and cross-border, nearshored repair or refurbishment services. Countries near Europe, such as Egypt, have strong informal repair and reuse practices along with established tailoring skills. These could be leveraged into formalised repair, refurbishment and sorting services, particularly business-to-business.
Eman Wahby, partner at Averroes Ventures
Webinar recording
7 April 2022
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Europe is an interesting market for babywear, importing around €3.5 billion every year. However, setting up a successful business relationship with a European buyer is difficult. You will need to investigate the various European markets, sales channels and potential buyers so you can set realistic goals.
If your only unique selling points are product and price, you will have a lot of competition. A better strategy may be to find a niche. This usually means less buyers and smaller orders, but better prices. Anything can be a niche: a new product group, a special fabric, a new production method, new functionalities. Try to be creative.
Edwin van den Broek, fashion sourcing expert
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Exporters need to meet the EU’s requirements for food safety, quality, packaging and labelling to enter the European market for dry beans. Working together with importers and wholesalers is best because they are deeply integrated into the European market’s supply chain. To compete effectively, it is important to focus on factors like pricing and consistent availability during business conversations with importers in Europe.
Importers think that competitive price, consistent quality (size, colour, low defect percentage), compliance with EU safety standards, reliable lead times and proper documentation are key requirements. Retailers value certifications (BRC, IFS), product presentation, zero-defect tolerance, consistent packaging formats and sometimes ESG credentials. Wholesalers demand price competitiveness, steady availability and quality that meets foodservice requirements.
Piotr Goral, Co-owner, Sales and Purchasing at Seedea
A B2B partner for the needs of organic producers, distributors and companies in the plant-based food sector.
Webinar recording
30 November 2021
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