The European market for Internet of Things solutions is growing fast. Major trends that drive demand include digital transformation, improved network and hardware technology and the increasingly recognised benefits of IoT solutions. Opportunities can be found in a variety of horizontal and vertical markets. As competition remains strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.

There is an increasing demand for essential oils on the European health products market. The demand is driven by increasing consumer awareness and growing popularity of aromatherapy. Niche and high-value essential oils from developing countries are also becoming more popular on the European market, due to their unique properties. As an exporter, have to comply with mandatory European Union (EU) regulations and additional requirements that European buyers may have. In the health products sector, essential oils are mainly in aromatherapy, as well as supplements.

Europe is an attractive market for suppliers of edible seaweeds from developing countries. Seaweed is gaining popularity in the European market for natural health products. Reasons for this include growing consumer awareness about the nutritional benefits of seaweeds. In addition, companies are finding new applications for seaweed. In case of micro algae such as spirulina and chlorella, the demand is driven by an increasing demand for supplements on the European market, as well as a rising demand for sustainable sources of plant-based protein.

Baobab has the potential to respond well to the growing demand for immune-boosting food supplements. The fruit powder is a rich source of antioxidants, vitamins and minerals and is widely found across sub-Saharan Africa. Consumer awareness of the fruit is limited but is being driven by industry initiatives. Good promotion and research on the health benefits of baobab (scientific evidence) are key to further build the market.

Growing consumer awareness of turmeric and rising demand for immunity-supporting food supplements offer opportunities for exporters of turmeric in developing countries. Turmeric is an especially popular botanical for food supplements and is also authorised for use in herbal medicinal products. Turmeric powder and its extracts are marketed for their anti-inflammatory and antioxidant properties. India controls the global supply of turmeric, although other global suppliers are gaining a position in the European market.

The European cosmetics market offers opportunities to liquorice extract exporters from developing countries. The main drivers include increasing consumer awareness as well as the avoidance of synthetic ingredients in cosmetics and toiletries, as well as the increasing segmentation of the European cosmetics market. Cosmetics companies increasingly offer dedicated lines for specific applications such as anti-ageing products and sun-care products.

Shea butter is one of the most well-known and important natural ingredients used in cosmetics. Its moisturizing and skin-softening properties are highly appreciated by consumers. Europe is one of the largest cosmetics markets in the world, with a rapidly growing natural cosmetics segment. This indicates continuing demand for shea butter and its derivatives in Europe. At the same time, the shea butter market is highly competitive, so it is critical to differentiate your product and your supply chain.

The European cosmetics market offers opportunities to suppliers of palm oil alternatives, such as coconut oil and babassu oil, from developing countries. This demand is driven by growing consumer awareness and an increasing demand for more environmentally friendly products. Western European countries are the most attractive for exporters of palm oil alternatives from developing countries.

Demand for essential oils by the European cosmetics industry is growing. The global market is expected to double in the next six years. Essential oils are increasingly being used in aromatherapy products and fragrances. Another driver of growth is consumer demand for high-quality personal care products with more natural ingredients. To export essential oils to Europe, your customer there must be satisfied that the products comply with European Union (EU) regulations.