Exporting niloteca shea butter to Europe

Nilotica shea butter is a high-quality, soft-textured butter from East Africa. The word ‘nilotica’ refers to its place of origin, as it is native to the Nile River valley and surrounding areas. Valued for its high oleic acid content and rapid skin absorption, nilotica offers a premium alternative to West African shea butter. It is gaining attention in Europe’s expanding market for natural and ethical cosmetics. Although it remains a niche product, this growing interest is supported by global trends: the natural and organic cosmetics market was valued at US$22 billion in 2023 and is projected to reach US$37 billion by 2032, with a CAGR of 7.2%. To succeed, exporters must meet strict European requirements and effectively communicate nilotica’s unique qualities and benefits to buyers.