Exporting Software Development Services to Europe
The European market for software development services is promising. Demand is mainly driven by a growing skills shortage and a need for digital transformation. This need is boosted further by the effects of the current pandemic. Your most realistic channels for market entry are European service providers, consultants/matchmakers and sales/marketing representatives. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to avoid competition.