The demand for mango puree in Europe is driven by the popularity of mango as an exotic flavour and the increasing awareness of its health benefits. The largest consumer of mango puree in Europe is the fruit juice industry. It is also increasingly being used as an ingredient in the baby food, bakery, confectionery and dairy industries. There are opportunities for new developing country suppliers in large markets, such as the Netherlands, the United Kingdom, Germany, France, Spain and Portugal.
Demand for dried tropical fruit in Europe is driven by the healthy snacking trend and the popularity of exotic flavours. New developing country suppliers can find opportunities in large importing, processing and consuming countries such as the United Kingdom or Germany. Emerging suppliers can gain a competitive advantage by offering safe, sustainable and high-quality products with stable prices.
The demand for frozen berries in Europe is driven by the general popularity of berries. Berries are often sold as ‘superfruits’ due to their high levels of antioxidants and other nutrients. Demand is driven by the popularity of smoothies and increased use in the food processing industry. However, the market has faced some challenges in recent years because of high energy costs and inflation. As pricier fruits, the demand for berries is affected by price and consumer incomes. Prospects for growth are likely to return with stronger economic growth.
The demand for frozen vegetables in Europe is driven by convenience and healthy eating trends. European consumers’ busy lifestyles and the need for healthier eating options drive the demand. Opportunities for new suppliers can be found in large markets, particularly Germany, France, Belgium, the United Kingdom, Italy and the Netherlands. New suppliers must be able to compete with leading suppliers from Belgium, Spain and Poland as well as emerging suppliers like China, Turkey, Ecuador and south-east European countries.
Demand for pistachios in Europe is driven by the popularity of pistachios as a luxury snack and the healthy snacking trend. Pistachio kernels are being used more often in novel products too. There are opportunities for new developing country suppliers in Germany, Italy, Spain, Belgium, the Netherlands and France. Emerging pistachio suppliers can gain a competitive advantage by offering safe, sustainable and high-quality products at stable prices. New suppliers must be able to compete with strong competition from the United States and Turkey.
The demand for macadamia nuts in Europe is stagnating due to inflation and the energy crisis caused by the war in Ukraine. Macadamia nuts are seen as luxury products compared to other nuts. Currently, they are considered too expensive for many consumers. Intensive planting of new macadamia orchards has led to oversupply and a decrease in export prices. However, in the medium term, demand is expected to increase again. This demand is driven by the popularity of healthy snacking.
Groundnuts are popular in Europe as a savoury snack. Their popularity is also helped by the healthy snacking trend and increasing demand for plant proteins. The biggest opportunities for new developing-country suppliers are in importing, processing and consuming countries like the Netherlands, Germany and the United Kingdom. Groundnut suppliers from developing countries should offer high quality, safe and sustainable products with stable prices.
Demand for cashew nuts in Europe is driven by the popularity of healthy snacking, unique taste and growing demand for vegan food. Increasing urbanisation and the more frequent adoption of a healthy lifestyle is helping to drive demand for nuts as a convenient and healthy source of plant protein. New suppliers can find opportunities in large markets such as Germany, the United Kingdom, France and Italy. Emerging suppliers can gain a competitive advantage by investing in processing facilities and offering sustainable and high-quality products.
The European market for contact centre services is promising. European companies are increasingly valuing the customer experience. And the shortage of skilled workers is fuelling the demand for outsourcing service providers. There are good opportunities to offer constant, high-quality products/services, compliance, and reliability. You should follow developments in new technologies and models. Build capabilities in these areas to avoid being replaced by providers with newer technologies.
The European market for software development services is promising, but changing fast. As a supplier, you have to be able to work with artificial intelligence tools. Demand is mainly driven by a growing skills shortage and a need for digital transformation. The best way to enter the market is by working for strategic partners. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to avoid competition.