Exporting baobab to Europe
Baobab has the potential to respond well to the growing demand for immune-boosting food supplements. The fruit powder is a rich source of antioxidants, vitamins and minerals and is widely found across sub-Saharan Africa. Consumer awareness of the fruit is limited but is being driven by industry initiatives. Good promotion and research on the health benefits of baobab (scientific evidence) are key to further build the market.
To enter the European market for baobab you must meet mandatory requirements set by the European Union. Food safety includes mandatory requirements on maximum residue levels. While organic certification is not mandatory, it is important in this market. Each segment has different channels for entering the market. You will face competition from other baobab suppliers and competing products when entering the European market.