Exporting baobab to Europe

Baobab is widely found in sub-Saharan Africa, and it is becoming increasingly popular in the European food supplements and functional food market. This is because baobab has a number of active properties; it is a rich source of antioxidants, vitamins and minerals. Demand for baobab (powder) exceeds supply, thus providing producers an opportunity to take advantage of a growing European market. However, more research and good communication about baobab is important as demand is restrained by a lack of scientific evidence and a lack of awareness.

To enter the European market for baobab you must meet mandatory requirements set by the European Union. The health products sector, the food and beverage sector and the personal care sector are interested in baobab as an ingredient. Each segment has different channels for entering the market. You will face competition from other baobab suppliers and competing products when entering the European market. Feedback from industry sources indicate prices of baobab remained relatively stable in 2020.

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