Exporting dresses and skirts to Europe
Europe is a very strong market for dresses and skirts, with a total import value of €13.6 billion and growth of 9% over the last five years. The biggest markets include Germany, the United Kingdom, Spain, France, the Netherlands and Italy. The largest product segment is dresses (€11.2 billion), followed by skirts (€ 2.6 billion).
The European dresses and skirts markets is characterised by the fast-changing fashion taste of European women, and by strong growth especially of the dresses subsegment. Due to the popularity of dresses and skirts, the market is expected to grow further in the next few years.
You must comply with several legal requirements, including REACH, when exporting dresses and skirts to Europe. Buyers may also have requirements regarding sustainable production and product development. Interesting channels to get your product on the market are intermediaries such as private label companies, (small) brands and retailers and multi-brand online platforms. There are many interesting niches in this category, including wedding dresses, gala dresses, corporate, adaptive and modest wear and special sizes.
The following information is intended to illustrate the most important opportunities and threads and act as a guideline for entrepreneurs considering exporting dresses and skirts to the EU.