What are the opportunities for community-based tourism from Europe?
The European market is a good source of tourists looking for community experiences. The highest demand is from Germany, the UK, France, Spain and the Netherlands. Sweden is an emerging market for community-based tourism (CBT) as Swedes have a strong desire to travel and learn about new cultures. CBT experiences are sold through a range of channels, including direct sales to fully independent travellers (FIT) and via European tour operators to small groups and individual tourists from the scientific, academic, volunteer and education (SAVE) markets.