What are the opportunities for community-based tourism from Europe?

The European market offers a large source of CBT travellers who are keen to make a difference to other people’s lives, with the highest demand from the United Kingdom, Germany and the Netherlands. The concept of CBT has shifted towards immersive experiences whereby the visitor engages first-hand with a community, and the opportunities are increasingly diverse. Inbound and local tour operators are increasingly offering CBT experiences to a wide range of CBT tourists, including Fully Independent Travellers (FIT), SAVE travellers (Scientific, Academic, Volunteers and Education) and those traveling in small groups.

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