Exporting denim trousers to Europe
Europe is a strong market for denim imports, experiencing a decent growth in the last five years in value, as well as in quantity. The total import of denim to Europe reached a value of €9.2 billion in 2019 (in comparison to €7.7 billion in 2014), reaching an average annual growth rate of 3.6% from 2014 to 2019.
The European denim market is characterized by very dynamic changes in the style and designs of denim trousers but a steady growth in total imports within the last years. Due to the steady demand for denim trousers by customers for leisure and work, it is expected the market will grow further within the next few years.
You must comply with several legal requirements, including REACH, when exporting denim to Europe. Buyers may also have requirements regarding sustainable production and product development. Interesting channels to get your product on the market are intermediaries such as private label companies, (small) brands and retailers and multi-brand online platforms. Denim is experiencing competition from athleisure, reflected in the rising popularity of stretch denims such as jogg jeans.
The following information is supposed to demonstrate the most important opportunities and threats and act as a guideline for entrepreneurs considering exporting denim trousers to the EU.