Switzerland has a diverse and thriving coffee sector, home to many large and small-scale companies. It is Europe’s sixth-largest green coffee importer and Europe’s third-largest roasted coffee exporter. Switzerland imports green coffee from many different producing countries. All large importing and roasting multinationals have trading offices in the country. The Swiss market itself is characterised by a high interest in sustainable coffees and increasingly also in higher-quality coffees.

Poland is the largest green coffee importer in Eastern Europe and the ninth-largest in Europe. Although the share of direct green coffee imports by Poland is increasing, Germany is still its biggest supplier. Poland has a sizeable coffee roasting industry, which is dominated by multinational roasters and coffee brands. Certification still plays a relatively small role on the Polish coffee market, although demand is growing.

Only 4% of cocoa bean imports are organic. However, the market for organic products in Europe is growing. Consumers are becoming more health-conscious and are demanding more sustainable products. Organic cocoa imports and consumption have gone down slightly over the last few years, but are expected to recover and continue to grow. The new EU organic law could have a negative impact on organic cocoa supply in the short term. But it should also lead to growth in the long term.

The United Kingdom is 1 of the main chocolate markets in Europe. The British chocolate market is increasingly focused on ethical consumption, and more and more consumers are demanding chocolates produced from fairly traded and/or organic cocoa. Cocoa imports remained relatively stable until 2021, when there was a significant reduction due to Brexit and the impact of the global COVID-19 pandemic. Supplies of cocoa beans to the UK are heavily dominated by 2 countries: Ivory Coast and Ghana.

The European market for bean to bar chocolate is small but increasing. Consumer demand for healthy and responsible products is driving this increase, as bean to bar chocolate is seen as a healthier and more responsible option. However, bean to bar (or craft) chocolate is still only estimated at about 0.2% of the global cocoa market. Bean to bar production in producing countries is only a small share of that volume. While demand is growing, total volumes will still be very small. 

Scandinavia and Eastern European are two relatively untapped tourism markets for Jordan in Europe.  Scandinavia is a valuable outbound tourism market. Nationals from Denmark, Finland, Norway, and Sweden are keen travellers and are well known for their love of adventure activities in long-haul destinations. Pent-up demand for outbound tourism from the Nordic countries is very high and there is much potential for Jordan’s tour operator industry to tap into this market by offering exciting adventure travel products throughout the year.

Seaweed is seen as a modern-day ‘superfood’ due to its nutritional benefits. It can easily be used in many dishes. Seaweed is interesting for the European retail, food service and processing industries. This study focuses on the opportunities and challenges of exporting red, green and brown seaweed. To enter the market you must meet mandatory requirements set by the European Union and focus on sustainability.

The Netherlands is a main entrance point for fresh fruit and vegetables into Europe. Its experience in trading fresh produce and efficient infrastructure make it an interesting country to explore. The Dutch market itself is a competitive market with a well-developed convenience segment and a dominant supermarket channel. Importers play a crucial role in checking whether fresh products meet the specific standards of Dutch supermarkets, as well as those of other European buyers.