The UK is a mature and competitive market, but also deals with a large number of supply countries. As a supplier, you have to be prepared for a dominant retail sector and strict supply standards. Related to this is a strong demand for convenience and ethical products. Brexit has opened opportunities for new suppliers, especially for producers near Europe.

European companies are expected to make significant healthtech investments in the coming years. Healthtech solutions can make processes smoother and treatment easier, enabling health workers to give more time to patients. Time is often valued more than money in this sector. Next to that, new regulations will become permanent and there will be a focus on value-based care and virtual care.

Because of the COVID-pandemic Europeans are now used to working from home. However, they realise that human contact remains vital for a properly functioning company. Good hybrid workspace technology is the bridge between working from home and working at the office. It supports both processes and the people working with them. The European market offers you many opportunities, as companies are looking for solutions that minimise the gap between working at the office and working from home.

Exporting pineapples to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of pineapples and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

The European market for carpets made of natural fibres carpets is growing. More than half the import value of these products comes directly from developing countries. The mid- and high-end market segments hold  the most opportunities. To supply to these segments, traditional techniques and designs can be used to add a story to the products. A competitive edge can be gained by working with sustainable, natural or recycled materials and through co-creation. Banning illegal child labour is an issue that is especially relevant in the carpet industry.

The European market for ready-made curtains is growing. More than half of the import value comes directly from developing countries. The mid-end market has the most potential for exporters in developing countries. To supply this segment, the curtains must have added value. Special techniques, craftmanship, and the type and quality of raw materials can be showcased. Sustainable materials, the story behind a product and innovation can give an exporter a competitive edge.