Europe is the world's largest cocoa market and the largest market for organic cocoa. Organic chocolate products are available across all price ranges in Europe, from low-end supermarket brands to premium and high-quality products. Demand for organic cocoa is expected to continue to grow, driven mainly by sustainability concerns and growing consumer interest in health and wellness. Remember that all actors in the supply chain must be certified and must comply with EU organic regulation for your organic cocoa to be sold as such on the European market.

The United Kingdom is 1 of the main chocolate markets in Europe. The British chocolate market is increasingly focused on ethical consumption, and more and more consumers are demanding chocolates produced from fairly traded and/or organic cocoa. Cocoa imports remained relatively stable until 2021, when there was a significant reduction due to Brexit and the impact of the global COVID-19 pandemic. Supplies of cocoa beans to the UK are heavily dominated by 2 countries: Ivory Coast and Ghana.

Europeans are the world’s main consumers of chocolate, and increasingly demand high-quality chocolates, as well as products that hold aspects proving sustainable and ethical trade. This provides opportunities for exporters of tree-to-bar chocolates. However, tree-to-bar is a small niche market, without an established trade structure. To position your product adequately in Europe, you will need to comply with European legislation applicable to chocolate products, and you will need excellent marketing skills, good knowledge of the market and connections in the sector.

Scandinavia and Eastern European are two relatively untapped tourism markets for Jordan in Europe.  Scandinavia is a valuable outbound tourism market. Nationals from Denmark, Finland, Norway, and Sweden are keen travellers and are well known for their love of adventure activities in long-haul destinations. Pent-up demand for outbound tourism from the Nordic countries is very high and there is much potential for Jordan’s tour operator industry to tap into this market by offering exciting adventure travel products throughout the year.

Seaweed is seen as a modern-day ‘superfood’ due to its nutritional benefits. It can easily be used in many dishes. Seaweed is interesting for the European retail, food service and processing industries. This study focuses on the opportunities and challenges of exporting red, green and brown seaweed. To enter the market you must meet mandatory requirements set by the European Union and focus on sustainability.

The Netherlands is a main entrance point for fresh fruit and vegetables into Europe. Its experience in trading fresh produce and efficient infrastructure make it an interesting country to explore. The Dutch market itself is a competitive market with a well-developed convenience segment and supermarkets as a dominant sales channel. International traders and supermarkets require strict compliance with product quality and sustainability standards.