Exporting coffees roasted at origin to Europe
Entering the European roasted coffee market is challenging. Europe has a very significant coffee-roasting industry. Most of the coffee consumed in Europe is roasted in Europe itself. Imports of roasted coffees from origin are increasing but remain very small. Growth in consumer awareness of value addition at origin has resulted in some brands successfully entering the market. Still, trade channels are unstructured and the number of players active in this segment is limited. As you are dealing with a finished product, market entry requirements are very strict. In addition, it is important to consider the extra costs that market entry for roasted coffee may bring with it, such as product development, product adaptation, branding and marketing.