The supply chain of fresh fruit and vegetables is becoming more digital. Digital technology can facilitate aspects of each stage in the chain. It allows you to improve product quality and safety, increase efficiency and transparency, and get better access to finance and buyers. Digital tools can even help make your business more sustainable. When digitalising your business, you must carefully select the technologies you invest in, to ensure that the benefits outweigh the costs.

Download this research

Digitalisation is gaining importance in agricultural production and trade. But it only works when your organisation has the means and the capacity to take the required steps. Connectivity is often a problem in rural areas.

Bas Prins

Bas Prins, business advisor, Agriterra

There is an increasing demand for higher external and internal fruit and vegetable quality. Esthetic appearance is the main decision criterium for purchase. However, internal quality (absence of internal defects, sugar content, etc.) is becoming increasingly important. Using technology for both external and internal quality sorting allows you to increase quality and deliver consistent product quality.

Robert Peters, Director R&D, Aweta

Robert Peters, Director R&D, Aweta

Search

Enter search terms to find market research

Market Potential

Last updated:
Takes 20 minutes to read
The European market for table and kitchen linen is growing, with over two-thirds of imports coming directly from developing countries.…
Read study

Market Entry

Last updated:
Takes 30 minutes to read
The European table and kitchen linen market offers opportunities, but competition is strong. The middle/higher-middle segments are your best options…
Read study

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

European table and kitchen linen imports have recovered from the 2020 dip. With most of these imports coming directly from developing countries, Europe is an interesting market for you – especially the middle- and higher-middle segments. To supply these segments, you must pay attention to design and quality. Working with sustainable materials and the ability to customise can give you a competitive edge. Demand is driven by an increased interest in slow cooking, and consumers spending more time cooking and socialising at home.

The European market for salad sets offers opportunities, but competition is strong. Given that the lower ends of the market tend to be dominated by mass-producing countries, the middle to high-end segments are likely to be the most promising for you. To appeal to these consumers, you should add value to your products through design, artisanry, materials and the story behind your salad sets. Sustainability also plays an important role.

Download this research

Everything should be simple and clear. This includes your concept, your catalogue (including details such as production time) and your pricing. You should be familiar with concepts like FOB and Ex Works, and you should know how logistics work. It should be easy for the customer to order from you because you have a lot of competition — if ordering is too complicated, they will choose another supplier.

Barbara Oppitz @ tabletop, bathroom and storage brand BAOLGI

Search

Enter search terms to find market research

Market Potential

Last updated:
Takes 22 minutes to read
The European market for tableware and kitchenware is growing. The COVID-19 pandemic has led consumers to spend more time cooking and…
Read study

Market Entry

Last updated:
Takes 35 minutes to read
The European market for salad sets offers opportunities, but competition is strong. Given that the lower ends of the market tend to be dominated by…
Read study

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

European imports of tableware and kitchenware have recovered strongly from their dip in 2020. With more than half of these imports coming directly from developing countries, Europe continues to be an interesting market for you, particularly the middle to high-end segments. You can use design, sustainable values, artisanry, materials and the story behind your products to add value to your salad bowls and servers. Demand is driven by an increased interest in wellness, including slow cooking and learning new skills.

Market Potential

Last updated:
Takes 25 minutes to read
Cultural tourism is a huge opportunity and a growing trend. At least 40% of all tourists worldwide can be considered cultural tourists, and culture…
Read study

Market Entry

Last updated:
Takes 42 minutes to read
The COVID-19 pandemic has resulted in many Europeans wanting to live more sustainably in the future and minimise their impact on the environment.…
Read study

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

The world is a vast melting pot of vibrant heritage and diverse cultures, and cultural tourism is a very large tourism segment, comprised of tangible and intangible products that showcase a country or destination’s unique history. Taking part in cultural activities while on a trip abroad is very popular with European travellers from Germany, the UK, France and the Netherlands, among others, as they are very keen to learn about cultures that are different from their own.

Birdwatching is becoming increasingly popular among European tourists. The United Kingdom is the largest European source country for birdwatching tourism, followed by the Netherlands and Germany. Birdwatching tourism attracts experienced travellers and offers spacious destinations. Therefore, the expectation is that this niche market will recover relatively fast when COVID-19 restrictions decrease.

Download this research

 With more than a million people belonging to our main British conservation charity, the RSPB, interest in birds and wildlife are important to many people. We love to travel, and whether you are an obsessive birder or just someone who wants to see wildlife in its natural setting, the demand for ecotourism is likely to continue increasing in future years. There are many opportunities to provide tourism products for this market, but it is important to understand the expectations of travellers. The temptation to over-promise in the hope of a short-term gain is one of the greatest risks in tourism. Being realistic about what you can provide and then providing it well are key to a longer-term business plan. Anything that helps tourism providers to understand the expectations of travellers is to be welcomed. While carbon emissions do harm the global environment to a small degree, I believe that the benefits that ecotourism bring are far greater – both in involving local communities with their local wildlife, and making people care more about the places that they visit.

Keith Betton

Keith Betton, global birder, author and former Head of Corporate Affairs at ABTA, the Association of British Travel Agents

Nature-based tourism is one of the fastest growing tourism sectors, with a diverse array of interests and disciplines. The great thing about birding is that it is almost always available, whether in your own city or across the world. I picked up my first pair of binoculars at age four and have continued to explore nature ever since. The birding community plays a vital role in the ecotourism industry, often pioneering the development of new tourism destinations, encouraging community engagement and insisting on well-developed guiding skills from local guides. It is also one of the most particular groups of tourists with good knowledge, passion and time spent investigating exactly where to go and what to spend.

Positive sustainable tourism is critical for both local economies and the long-term protection of our natural areas and should be both well managed and encouraged.

Simon Collier

Simon Collier, sustainable tourism expert, guide and trainer

 

Webinar recording

16 June 2021

Search

Enter search terms to find market research

The United Kingdom is the largest bird watching market in Europe, followed by the Netherlands and Germany. The market for specialist tour operators is extensive in the UK, and they lead bird watching trips to a wide range of countries. Conservation and sustainability are important issues for European birders, and it is important that any bird watching travel product has good sustainable credentials.

Download this research

The quality of local guides is the single most important element when selecting a local operator for our birding clients. It is crucial to have expert guides with local knowledge who can identify species and have a detailed knowledge of the best places to observe unique birds. Not all birding guests are the same. Some want a more leisurely pace to simply enjoy the birdlife, others to maximise the number of species and the most hardcore may only want to see a particular target species. Whilst birding guests are more flexible than general wildlife guests with regard to accommodation, they are demanding about the quality of birds and the ability and ease of observing them.

Santiago Bejarano

Santiago Bejarano, Co-Founder, Think Galapagos

 

Webinar recording

16 June 2021

 

Search

Enter search terms to find market research

Market Potential

Last updated:
Takes 20 minutes to read
Birdwatching is becoming increasingly popular among European tourists. The United Kingdom is the largest European source country for birdwatching…
Read study

Market Entry

Last updated:
Takes 40 minutes to read
The United Kingdom is the largest bird watching market in Europe, followed by the Netherlands and Germany. The market for specialist tour operators…
Read study

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Bird watching tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for bird watching tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Market Potential

Last updated:
Takes 24 minutes to read
Wildlife tourism has been hit hard by the COVID-19 pandemic. However, as wildlife tourism requires spacious destinations, this niche market is…
Read study

Market Entry

Last updated:
Takes 47 minutes to read
European tour operators expect local operators offering wildlife tourism products to operate under high standards and manage their business…
Read study

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

Wildlife tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for wildlife tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Market Potential

Last updated:
Takes 24 minutes to read
Homewear is a popular product group on the European market, where nearly two thirds of imports are sourced directly from developing countries. It…
Read study

Market Entry

Last updated:
Takes 33 minutes to read
The mid-end to high-end segments of the European market offer good opportunities for homewear. You can add value to your products through the use of…
Read study

Stay informed

Want to be the first to know about new publications?

Subscribe to our newsletter

As consumers spend more time at home, they look for comfortable clothing items that can be worn around the house. Nevertheless, the European market for homewear (bathrobes and sleepwear) fell back to 2016 levels in 2020. Europe sources most of its homewear imports directly from developing countries. The mid-end and high-end market segments offer you the best opportunities. To supply these segments, you need to focus on design and quality. Using sustainable materials and the ability to co-create with your buyer can give you a competitive edge.

Subscribe to