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Exporting tomatoes to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting tomatoes. From information about buyer requirements and certifications when exporting tomatoes, to main market segments and distribution channels for exporting tomatoes as well as information about the competition.

Becoming more sustainable can lower your production costs, reduce your use of agrochemicals and improve access to higher-value markets. You can improve your farming and processing practices and use suitable technologies. This can help you perform better, reduce waste and cut emissions.

Price still matters most, but sustainability is gaining weight in Europe. Chinese dried paprika may be cheaper, yet African suppliers can compete if they can prove good practices, for example with SAI Platform FSA or GLOBALG.A.P. plus GRASP.

Anonymous Southern European importer of dried paprika

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Exporting yams to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for yams. From information about buyer requirements and certifications when exporting yams, to main market segments and distribution channels for exporting yams as well as information about the competition.

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Germany is the largest European consumer of fresh fruit and vegetables. It offers lots of growing opportunities for suppliers from developing countries. Sales in the organic market decreased slightly in 2022, but fresh fruit and vegetables are still the main organic products that consumers purchase. Despite the market being very sensitive to high prices, sustainability is a very important issue in the German market. Social and environmental certification is expected to become even more important in the coming years.

Luxury travellers need high levels of customer service, personalisation and flexibility. Sustainability in the luxury tourism segment is in high demand. Luxury travellers expect tourism providers to have environmental, social and economic measures to protect local places and support local communities. To sell luxury tourism products to the European market, local tour operators need to build strong relationships with Destination Management Companies (DMCs).

Luxury travellers want their trips to feel seamless and personal. Honeymooners often want to go all out, while busy clients want everything planned for them. Good local agents, safe drivers and knowledgeable guides are essential. Clients also increasingly like to know that trips support community and conservation projects.
 

Portrait of Cassie Tucker

Cassie Tucker, Africa Specialist, The Ultimate Travel Company 

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Luxury tourism is a major segment of the tourism industry, and demand for luxury while travelling is high. Wealthy travellers have large budgets and can travel more easily and often. The luxury market is changing. It is not only about five-star hotels, but also about adventure and experiences. High-quality service, personalisation and flexibility are important characteristics of the luxury tourism market.

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Self-drive tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for self-drive tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

European green legislation requires sustainability throughout supply chains. Buyers need documents proving sustainable practices from all natural ingredient suppliers. Going green helps you make sure can keep your market access. It also reduces costs and lets you charge premium prices. This guide offers practical strategies for implementing EU-compliant sustainability strategies. It covers regulations, and how to establish traceability, adopt green technologies and access financing.

Environmental sustainability drives everything we do in our business. We actively use solar energy and rainwater harvesting to minimise environmental impact. Our packaging features eco-friendly Kraft pouches and recycled boxes. Sea freight reduces carbon emissions. We practice circular economy through composting organic waste and treating wastewater to rejuvenate our plantation.

Sahan Clive Bakmiwewa

Sahan Clive Bakmiwewa, CEO and Director of Silk Route Ventures

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European imports of wooden tableware and kitchenware are growing. This includes imports coming directly from developing countries. This makes Europe an interesting market for you. Mass-producing countries dominate the lower ends of the market, so the mid-end to high-end segments of the trays market offer you the most opportunities. To target these segments, your trays should have decorative as well as functional value. Focus on design, craftsmanship, materials, functionality, sustainability and storytelling.

The European market for teaware is driven by consumers’ love for tea. Europeans consume up to 2 kg of tea per year, per person. European importers often distribute products across the continent, so you should not see individual countries as markets. Instead, you should focus on buyers in a specific segment. ‘On-the-go’ tea drinking requires everyday basics in drinkware. ‘Slow’ tea drinking moments allow for more decorative teaware, in more elaborate sets. This fits in well with sector trends like ‘home sweet home’ and wellness.

We offer a core collection of timeless designs, which we keep making small additions to. We also sell second-hand (vintage) items from other brands that consumers can combine with our core collection. This allows consumers to create personal collections in their personal style, which they can keep refreshing by adding new items from the range and/or vintage items.

Carla Peters @ crockery brand The Table, the Netherlands

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