The European market for carpets made of natural fibres carpets is growing. More than half the import value of these products comes directly from developing countries. The mid- and high-end market segments hold  the most opportunities. To supply to these segments, traditional techniques and designs can be used to add a story to the products. A competitive edge can be gained by working with sustainable, natural or recycled materials and through co-creation. Banning illegal child labour is an issue that is especially relevant in the carpet industry.

The European market for ready-made curtains is growing. More than half of the import value comes directly from developing countries. The mid-end market has the most potential for exporters in developing countries. To supply this segment, the curtains must have added value. Special techniques, craftmanship, and the type and quality of raw materials can be showcased. Sustainable materials, the story behind a product and innovation can give an exporter a competitive edge.

European demand for candle holders is driven by their ability to create ambience in the home. Candles and candle holders also play a supporting role in the increasingly important wellness trend. The mid- and higher-end segments of the European candle holder market hold the most potential for exporters in developing countries. To target these segments, you can add value by incorporating sustainability, gift packaging and fun designs.

The European market for blankets and throws is recovering after a decline in 2020. Two-thirds of the import value is sourced directly from developing countries. The mid- and high-end segments have the most potential for exporters in developing countries. The focus on sustainability and wellness continues to increase, driving the interest in natural materials and designs. Exporters who are interested in doing business in these segments can use traditional techniques and designs to add value and a story to their products.

Europe is an important sunflower seed producer. However, it does not produce enough to meet its own needs and therefore relies on imports from third countries. Most of the sunflower seeds produced in and imported into the EU are crushed into cooking oil. But whole sunflower seeds are important food ingredients used in baking goods and, increasingly, as healthy and convenient snacks for health-conscious consumers – a growing market segment with promising opportunities for suppliers outside of Europe.

Cycling tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for cycling tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.