As cycling is a low-impact, sustainable outdoor activity, there are good opportunities for cycle-friendly tourism businesses to attract the European market. The segment is diverse, offering a wide range of cycling tourism experiences such as bicycle touring over longer distances, mountain biking on challenging terrain and urban cycling on sightseeing trips. Cycling tourists are also looking for inspirational and personal experiences that include elements of culture and seeing local life.
Finding a local operator who shares our values and approach is really important to us. We look for local teams we can work with to deliver a great customer experience centred around discovering a country by bike. Our clients want to see the real place, meeting local people and exploring a destination’s hidden gems, alongside high-quality cycling experiences that have minimal impact on the environment. A local partner with good local knowledge who is reliable and professional is essential to ensure our clients enjoy a smooth trip.
Lizzie Cottier, Head of Product Development, Skedaddle
To attract cycling tourists from Europe, you have to work with European tour operators such as Eigen-wijze Reizen. In order to make an attractive offer to a European tour operator, you must include sufficient information. Your route should be diverse and attractive. Perhaps more importantly, you need to assure us that you can provide quality bicycles, repair on the road and be easily accessible.
Nadine Stehouwer, Marketing and PR, Eigen-wijze Reizen
Webinar recording
13 September 2022
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