Europe is a large and stable market for cinnamon exporters. The use of cinnamon in traditional European food and beverages, as well as in product innovation and development, fuels demand. Indonesia, Vietnam and Sri Lanka are the main suppliers of cinnamon to Europe and will be key competitors for new entrants. Unique origins, storytelling and sustainability remain important, but having high levels of product safety, high-quality and diverse ranges will also give you a competitive edge in Europe.

Vanilla is one of the most widely used flavouring agents in the food industry. There is a big opportunity on the European market for suppliers from all countries of origin who can deliver high-quality vanilla at a reasonable price. A special opportunity exists for suppliers who apply sustainable practices. There is no vanilla production in Europe, meaning that it is completely dependent on imports, mainly from Madagascar and Indonesia.

In recent years, Europeans have shown an increased interest in ethnic cuisines, healthier foods and home cooking. This boosts interest in the specific spices used in these cuisines, leading to a higher demand for spices and spice mixes on the European market. However, most large spice importers import single spices and make their own mixes in Europe. This means that the demand for spices mixed at origin remains low.

Europe is a good market for exporters of sesame seed oil from developing countries. It is the world’s biggest market for cosmetics and there is a constant demand for natural ingredients. Sesame seed oil can be used in a wide range of cosmetic products and is known for its antioxidant and anti-inflammatory properties.

The European market for lentils is split between use in traditional European and ethnic cuisines, and an expanding convenience and health food market. Versatility, healthfulness and affordability are important factors in the growing demand. Its comparatively small lentil production means that European buyers depend on imports. While the market in Europe is dominated by a few large producers, opportunities for new suppliers exist in countries like Spain, Italy, Germany, United Kingdom, France and the Netherlands.

Nature tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for nature tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.