Europeans increasingly rely on software and systems. Those systems should function with as few flaws or hiccups as possible. To deliver a quality product, it needs to be tested by software testing service providers. This makes the market for software testing services a thriving market. There is a particularly high demand for added value service providers. The biggest threat is the shortage of skilled software testing staff.
Going digital is crucial to success. This study presents six practical tips to help you embrace digital technologies effectively. The most prominent trend and market disrupter, generative AI, offers intelligent automation and improved decision-making capabilities. It is very important to apply digital techniques in your business if you want to be successful on the European market.
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MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for mice tourism. From information about what makes Europe an interesting market for mice tourism, to European countries which offer the most opportunities for mice tourism and trends opportunities in the European mice tourism market.
Walking tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for walking tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
Food tourism has become one of the most important tourism niches. It is widely thought that travellers can gain a true sense of a destination’s heritage, culture and traditions through food. Showcasing local cuisines and involving local communities creates opportunities for local operators to develop unique food travel products.
As technology advances, many seafood companies are investing more and more in digitalisation and in transforming their businesses into data-driven ones. It is important for you as an exporter to know the opportunities that come with digitalisation. This includes using data for monitoring production of aquaculture or fisheries, opportunities provided by e-commerce platforms, new technologies to aid your production and sales, and digital trading solutions that offer you opportunities to connect with buyers.
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The Netherlands is a medium-sized coffee market playing an important role in the European coffee trade. Similar to coffee cultures in other European countries, the Dutch demand for sustainable and high-quality coffee has increased over the years. This offers opportunities to exporters of high-quality green coffees with a unique story. In addition, adopting sustainable production and trade practices is important to gain access to the Dutch market. Certified products have become mainstream on the Dutch coffee market.
There is a growing interest in high-quality and sustainably produced coffees in the Netherlands, which might provide producers with interesting opportunities. In this segment, good story-telling and adherence to sustainable production and trade practices is important.
Lisanne Groothuis: market researcher
After decades of deteriorating coffee quality in the Netherlands, more consumers are starting to embrace specialty. Innovative importers and micro-roasters are popping up. Certified coffee is gaining ground, particularly in the midsegment coffee for large mainstream retail.
Jeroen Kruft: CBI expert
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Vanilla extract is used in the food industry as a flavouring agent and for its aroma. Europe is a prospective market because of growing demand for natural ingredients. Western-European countries are the most interesting export markets for suppliers of vanilla extract. The COVID-19 pandemic has affected the supply chain in various ways. One positive impact is that it created higher demand in 2020 because of the rise in home cooking.
The Netherlands is a medium-sized coffee market playing an important role in the European coffee trade. Similar to coffee cultures in other European countries, the Dutch demand for sustainable and high-quality coffee has increased over the years. This offers opportunities to exporters of high-quality green coffees with a unique story. In addition, adopting sustainable production and trade practices is important to gain access to the Dutch market. Certified products have become mainstream on the Dutch coffee market.
France is a large, mature coffee market with a long tradition of coffee consumption. The country holds an important position in European imports of green coffee, with a well-established coffee roasting industry. The demand for certified coffee is not particularly high in France. Unlike in many other European countries, however, demand for certified products is still growing in France.