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Spain plays an important role in the cocoa market, having the seventh-largest import volume of cocoa beans in Europe. Cocoa grinding companies lead the country’s growth in the cocoa and cocoa products sector, in which Spain also features as an important worldwide exporter and consumer of chocolate. Spanish domestic consumption is consistent, yet the value of consumed products is increasing, which indicates a growing national demand for high-quality products, particularly chocolates with high cocoa content.

Consumers in Scandinavia increasingly demand healthy, high-quality and sustainable cocoa products. In fact, sustainability is a key theme and an important decision factor for purchasing food products in Denmark, Norway and Sweden. This means that cocoa beans traded using transparent, sustainable, and ethical practices may find most opportunities in the Scandinavian market. Among other indicators, organic products have a particularly large market share in Scandinavian countries.

Lisanne Groothuis: market researcher

Lisanne Groothuis

The Scandinavian cocoa market is relatively small. While high-quality cocoa is gaining popularity in the market, the mainstream segment is still dominant. In this segment, the certification of large and private label brands is an important market trend. The mainstreaming of the organic market also highlights the importance of organic cocoa for exporters.

If you have high-quality cocoas, look for the niche markets and the smaller buyers, which are focused on the uniqueness of cocoa beans.

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The cocoa market in Scandinavia (Denmark, Norway and Sweden) is rather small in volumes. The market is increasingly looking for higher-quality and more sustainable cocoa products in general. Hence, cocoa beans traded using transparent, sustainable, and ethical practices may find interesting opportunities. Exporters should expect strict requirements on food safety and sustainability from Scandinavian buyers.

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This report explains the most important opportunities and requirements for exporting knitwear to Europe. You will learn about rules and regulations, the best channels to get your product onto the market, the countries where your competitors are located and the best ways to provide a quotation.

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This report explains what the most important opportunities and requirements are for exporting Children wear to Europe. You will learn about rules and regulations, about the best channels to get your product on the market, about the countries where your competitors are and the best ways to provide a quotation.

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This report explains what the most important opportunities and requirements are in the European market for bridal wear. You will learn about the rules and regulations for exporting bridal wear to Europe, about the best channels to get your product on the market and about the countries where your competitors are.

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The cocoa market in Eastern Europe is dominated by multinationals mainly purchasing bulk cocoa. At the same time, Eastern Europe is a slowly emerging market for high-quality chocolate. Although trends towards higher quality and growing consumer knowledge lag in comparison with western European countries, Czech Republic, Poland and Bulgaria increasingly offer interesting opportunities for high-quality cocoa.

There is a growing demand for natural ingredients in the European cosmetics sector, creating opportunities for exporters of avocado oil from developing countries. Avocado oil has a number of functional and active properties, giving it applications in a wide range of formulations. Avocado is a popular fruit with European consumers, encouraging personal care formulators to start using it in their formulations. It is expected that the demand for avocado oil will continue to rise in the coming years in Europe.

…I think it’s in general more important for people right now to get organic certified materials. We can also see not only in the food area but also in other areas like cosmetics or similar that organic is becoming more and more important.
German buyer of avocado oil.

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The growing popularity of food-based ingredients and rising consumer awareness of natural products in Europe are generating demand for avocado oil. There is a growing market for natural cosmetics in Europe. Avocado oil is increasingly used in personal care products as brands look to replace synthetic chemicals with natural ingredients. Avocado oil is mainly used in three market segments: food, cosmetics and health products. Avocado oil is produced in developing countries, but also in Europe and North America.

The supply chain of fresh fruit and vegetables is becoming more digital. Digital technology can facilitate aspects of each stage in the chain. It allows you to improve product quality and safety, increase efficiency and transparency, and get better access to finance and buyers. Digital tools can even help make your business more sustainable. When digitalising your business, you must carefully select the technologies you invest in, to ensure that the benefits outweigh the costs.

Digitalisation is gaining importance in agricultural production and trade. But it only works when your organisation has the means and the capacity to take the required steps. Connectivity is often a problem in rural areas.

Bas Prins

Bas Prins, business advisor, Agriterra

There is an increasing demand for higher external and internal fruit and vegetable quality. Esthetic appearance is the main decision criterium for purchase. However, internal quality (absence of internal defects, sugar content, etc.) is becoming increasingly important. Using technology for both external and internal quality sorting allows you to increase quality and deliver consistent product quality.

Robert Peters, Director R&D, Aweta

Robert Peters, Director R&D, Aweta

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