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Europe is a strong market for coats, jackets and blazers, with a total import value of €8.7 billion and a five-year average growth of 1.0%. The biggest markets include Germany, France, Spain, Italy, the Netherlands and Poland. Women’s or girls’ coats, jackets and blazers is the dominating product sub-segment in most countries, accounting for 70% of the total, but men’s or boys’ coats, jackets and blazers typically command higher unit prices.

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Nature tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for nature tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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Exporting roasted coffee to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of roasted coffee and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 
 

Switzerland has a diverse and thriving coffee sector, home to many large and small-scale companies. It is Europe’s sixth-largest green coffee importer and Europe’s third-largest roasted coffee exporter. All large importing and roasting multinationals have trading offices in the country. Switzerland imports coffee directly from several producing countries, making it a very interesting destination market for coffee exporters.

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Switzerland has a diverse and thriving coffee sector, home to many large and small-scale companies. It is Europe’s sixth-largest green coffee importer and Europe’s third-largest roasted coffee exporter. Switzerland imports green coffee from many different producing countries. All large importing and roasting multinationals have trading offices in the country. The Swiss market itself is characterised by a high interest in sustainable coffees and increasingly also in higher-quality coffees.

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Poland is the largest green coffee importer in Eastern Europe and the ninth-largest in Europe. Although the share of direct green coffee imports by Poland is increasing, Germany is still its biggest supplier. Poland has a sizeable coffee roasting industry, which is dominated by multinational roasters and coffee brands. Certification still plays a relatively small role on the Polish coffee market, although demand is growing.

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Only 4% of cocoa bean imports are organic. However, the market for organic products in Europe is growing. Consumers are becoming more health-conscious and are demanding more sustainable products. Organic cocoa imports and consumption have gone down slightly over the last few years, but are expected to recover and continue to grow. The new EU organic law could have a negative impact on organic cocoa supply in the short term. But it should also lead to growth in the long term.

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The United Kingdom is one of Europe’s most important cocoa and chocolate markets. It offers opportunities for exporters of both cocoa beans and value-added cocoa products. The market combines strong demand for conventional cocoa and growing interest in sustainable, traceable and premium cocoa. To succeed, you need to understand the market opportunities and the requirements for access to the British market.

The United Kingdom is one of Europe’s largest cocoa markets, and it has high demand for chocolate products. The country buys most of its cocoa beans directly from producing countries, especially in West Africa, and has a large chocolate manufacturing industry. British buyers pay close attention to quality, traceability, certification and sustainability. This study explains the market potential for cocoa in the UK and shows how you can improve your market position and find new opportunities.

Exporters should understand not only the quality of their own beans but also how they compare with cocoa from other origins. This helps them communicate their value more effectively to buyers.

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Sophie Jewett, Managing Director at York Cocoa Works

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The European market for bean to bar chocolate is small but increasing. Consumer demand for healthy and responsible products is driving this increase, as bean to bar chocolate is seen as a healthier and more responsible option. However, bean to bar (or craft) chocolate is still only estimated at about 0.2% of the global cocoa market. Bean to bar production in producing countries is only a small share of that volume. While demand is growing, total volumes will still be very small. 

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