Exporting apples to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting apples. From information about buyer requirements and certifications when exporting apples, to main market segments and distribution channels for exporting apples as well as information about the competition.
The supply chain for grains, pulses and oilseeds is becoming more digital. This is most evident for the larger commodity crops, such as wheat, soy beans and maize. Digital technology allows you to collect data, improve agricultural production and get better access to funding and markets. You must be selective in the technologies you wish to use, as there may be many tools available in your country. Other key success factors are the support of the service provider and good mobile connectivity.
To make digitalisation work for smallholder farmers of grains and pulses, a holistic approach is needed. Digitalisation in agriculture has been in full development and nowadays, there are many service providers with single-focus services, causing a lot of duplication in data collection and analysis. Finding a sustainable, integrated solution with long-term benefits is the way to go. The tool should be suitable for your local circumstances and combine different aspects, such as agricultural data and advice, financial services and access to markets.
Benjamin Kwasi Addom – international expert in digitalisation for agriculture
Keep it simple. The success of a tool does not depend on the latest technology, but on how the technology is understood and used by the end users. In an environment where people have low literacy and numeracy skills and poor access to internet and electricity, simple robust solutions often are more successful. An important factor is to organise a strong local network to support and promote the tool.
André Jellema – digital agriculture expert and AUXFIN agricultural programme manager
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European rice imports are on the rise. There is growing demand for specialty varieties like aromatic basmati rice, especially in northwest Europe. The United Kingdom leads this trend, driven by its large ethnic population. The market for speciality rice is small yet expanding. This includes organic and Fairtrade rice. However, Europe has strict requirements for pesticide residues and mycotoxins. This poses a challenge for exporters from countries like Pakistan and India.
On the European market you need to comply with mandatory requirements and additional requirements that buyers may have. European service providers and intermediaries are your most realistic market entry channels. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.
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The European Virtual and Augmented Reality (VR and AR) market is growing exponentially. Its focus is shifting from VR to AR. While VR and AR have become relatively mainstream in the entertainment (gaming) industry, sectors where these technologies are on the rise offer you good opportunities, for example healthcare and education. Specialising in VR and AR services for such a specific sector can give you a competitive edge.
In Europe, software and digital systems are becoming more and more essential in people’s daily lives and business operations. The need for reliable, high-performance and secure software keeps growing as European consumers and business sectors go through a rapid digital transformation. The result is that the market for software testing services is growing. Companies often look for testing partners who can provide technical excellence as well as strategic value.
Going digital is crucial to success. This study presents six practical tips to help you embrace digital technologies effectively. The most prominent trend and market disrupter, generative AI, offers intelligent automation and improved decision-making capabilities. It is very important to apply digital techniques in your business if you want to be successful on the European market.
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MICE (Meetings, Incentives, Conferences, Exhibitions) tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for mice tourism. From information about what makes Europe an interesting market for mice tourism, to European countries which offer the most opportunities for mice tourism and trends opportunities in the European mice tourism market.
Walking tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for walking tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
Food tourism has become one of the most important tourism niches. It is widely thought that travellers can gain a true sense of a destination’s heritage, culture and traditions through food. Showcasing local cuisines and involving local communities creates opportunities for local operators to develop unique food travel products.