Exporting bean to bar chocolate to Europe
The European market for bean to bar chocolate is small but increasing. Consumer demand for healthy and responsible products is driving this increase, as bean to bar chocolate is seen as a healthier and more responsible option. However, bean to bar (or craft) chocolate is still only estimated at about 0.2% of the global cocoa market. Bean to bar production in producing countries is only a small share of that volume. While demand is growing, total volumes will still be very small.