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Exporting sweet potatoes to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of sweet potatoes and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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Exporting strawberries to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of strawberries and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition relevant when exporting strawberries. 

Although apples are mass-produced in Europe and can be stored for a long time, there is always a window of opportunity for imported apples, especially in the off-season. Germany and the UK are the main markets, but you can also find opportunities in countries such as Sweden and Romania, which have a high dependence on imports as well.

The global apple market is expanding while the circle is getting smaller, meaning that logistical improvements provide opportunities for importing apples but the European consumer increasingly prefers the domestic product. International trade can only prevail with interesting apple varieties and taste profiles.

Kees Oskam

Kees Oskam, director of Jan Oskam BV

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Exporting chilli peppers to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting chilli peppers. From information about buyer requirements and certifications when exporting chilli peppers, to main market segments and distribution channels for exporting chilli peppers as well as information about the competition.

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Exporting cassava to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting cassava. From information about buyer requirements and certifications when exporting cassava, to main market segments and distribution channels for exporting cassava as well as information about the competition.

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Exporting apples to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting apples. From information about buyer requirements and certifications when exporting apples, to main market segments and distribution channels for exporting apples as well as information about the competition.

The supply chain for grains, pulses and oilseeds is becoming more digital. This is most evident for the larger commodity crops, such as wheat, soy beans and maize. Digital technology allows you to collect data, improve agricultural production and get better access to funding and markets. You must be selective in the technologies you wish to use, as there may be many tools available in your country. Other key success factors are the support of the service provider and good mobile connectivity.

To make digitalisation work for smallholder farmers of grains and pulses, a holistic approach is needed. Digitalisation in agriculture has been in full development and nowadays, there are many service providers with single-focus services, causing a lot of duplication in data collection and analysis. Finding a sustainable, integrated solution with long-term benefits is the way to go. The tool should be suitable for your local circumstances and combine different aspects, such as agricultural data and advice, financial services and access to markets.

Benjamin Kwasi Addom

Benjamin Kwasi Addom – international expert in digitalisation for agriculture

Keep it simple. The success of a tool does not depend on the latest technology, but on how the technology is understood and used by the end users. In an environment where people have low literacy and numeracy skills and poor access to internet and electricity, simple robust solutions often are more successful. An important factor is to organise a strong local network to support and promote the tool.

André Jellema

André Jellema – digital agriculture expert and AUXFIN agricultural programme manager

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European rice imports are on the rise. There is growing demand for specialty varieties like aromatic basmati rice, especially in northwest Europe. The United Kingdom leads this trend, driven by its large ethnic population. The market for speciality rice is small yet expanding. This includes organic and Fairtrade rice. However, Europe has strict requirements for pesticide residues and mycotoxins. This poses a challenge for exporters from countries like Pakistan and India.

On the European market you need to comply with mandatory requirements and additional requirements that buyers may have. European service providers and intermediaries are your most realistic market entry channels. As competition is strong, you should differentiate on quality rather than purely on costs. Specialising is also a good way to reduce competition.

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The European Virtual and Augmented Reality (VR and AR) market is growing exponentially. Its focus is shifting from VR to AR. While VR and AR have become relatively mainstream in the entertainment (gaming) industry, sectors where these technologies are on the rise offer you good opportunities, for example healthcare and education. Specialising in VR and AR services for such a specific sector can give you a competitive edge.

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