The United Kingdom is 1 of the main chocolate markets in Europe. The British chocolate market is increasingly focused on ethical consumption, and more and more consumers are demanding chocolates produced from fairly traded and/or organic cocoa. Cocoa imports remained relatively stable until 2021, when there was a significant reduction due to Brexit and the impact of the global COVID-19 pandemic. Supplies of cocoa beans to the UK are heavily dominated by 2 countries: Ivory Coast and Ghana.

The European market for bean to bar chocolate is small but increasing. Consumer demand for healthy and responsible products is driving this increase, as bean to bar chocolate is seen as a healthier and more responsible option. However, bean to bar (or craft) chocolate is still only estimated at about 0.2% of the global cocoa market. Bean to bar production in producing countries is only a small share of that volume. While demand is growing, total volumes will still be very small. 

Scandinavia and Eastern European are two relatively untapped tourism markets for Jordan in Europe.  Scandinavia is a valuable outbound tourism market. Nationals from Denmark, Finland, Norway, and Sweden are keen travellers and are well known for their love of adventure activities in long-haul destinations. Pent-up demand for outbound tourism from the Nordic countries is very high and there is much potential for Jordan’s tour operator industry to tap into this market by offering exciting adventure travel products throughout the year.

Seaweed is seen as a modern-day ‘superfood’ due to its nutritional benefits. It can easily be used in many dishes. Seaweed is interesting for the European retail, food service and processing industries. This study focuses on the opportunities and challenges of exporting red, green and brown seaweed. To enter the market you must meet mandatory requirements set by the European Union and focus on sustainability.

The Netherlands is a main entrance point for fresh fruit and vegetables into Europe. Its experience in trading fresh produce and efficient infrastructure make it an interesting country to explore. The Dutch market itself is a competitive market with a well-developed convenience segment and a dominant supermarket channel. Importers play a crucial role in checking whether fresh products meet the specific standards of Dutch supermarkets, as well as those of other European buyers.

Black pepper, known as the 'king of spices', is the most widely used spice in Europe. Large markets, such as Germany, the United Kingdom, France, Poland, the Netherlands and Italy, offer opportunities for new suppliers from developing countries. To succeed in Europe’s black pepper market, you should focus on delivering high-quality, safe and sustainable products that comply with EU regulations. You must be able to compete with Vietnam, Brazil, Indonesia and India by offering either competitive export prices or unique and high-quality products.