European importers urgently need new pineapple juice sources because droughts and disease have led to reduced volumes from their current suppliers. Companies that can ship safe, certified juice in sustainable packs have stronger bargaining power. Opportunities exist for exporters from Kenya, Ghana, South Africa and Indonesia once they meet strict EU safety rules and show sustainable practices. Organic, high-pulp and not-from-concentrate (NFC) lines win shelf space in health-driven markets.
Canned beans meet many of Europe’s future food needs: affordable protein, quick cooking and a low-carbon crop. Buyers look for protein-rich, plant-based foods and want them in lighter, BPA-free packs. The biggest opportunities are in the United Kingdom and Germany, but the fast-growing markets of Romania and Sweden reward competitive prices and clean labels. Importers still control up to 95% of volumes, so gaining their trust with quality and sustainability certificates is the fastest way in.
The European wellness tourism market offers strong opportunities for tourism businesses in low- and middle-income countries (LMICs). Demand for wellness travel is growing. More and more European travellers are seeking holidays that improve their physical and mental wellbeing. Nature-based experiences, healthy lifestyles, sustainability and authentic local culture are shaping the future of the wellness tourism market.
European demand for wellness tourism is continuing to grow. Today’s wellness travellers are looking for experiences that deliver clear outcomes, such as better sleep, reduced stress, improved health and greater wellbeing, rather than simply relaxation. This trend is attracting a wide range of travellers, from younger, solo travellers to luxury clients and older, active consumers. Suppliers that offer personalised programmes with credible wellness expertise, using local remedies, are best placed to succeed.
Marlies Sobczak-Boumans, Wellness Consultant at Vita-Con Consultancy
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Wellness tourism is a fast-growing segment of the global tourism industry. It offers significant opportunities for tourism businesses in low- and middle-income countries. European wellness travellers prioritise holidays that improve their physical, mental and emotional wellbeing through nature, healthy lifestyles, relaxation and authentic cultural experiences. To succeed in this market, European tour operators expect sustainability credentials, a consistent online presence and a track record of delivering wellbeing experiences.
European demand for wellness tourism is growing as more travellers seek holidays that improve their physical, mental and emotional wellbeing. To succeed in this market, you need to understand European traveller preferences and the latest wellness trends, develop authentic, high-quality wellness experiences, and meet European buyer expectations for quality and sustainability.
Wellness is becoming more about slowing down, spending time in nature and taking time for yourself rather than booking a traditional wellness retreat. We are seeing growing demand for solo walking holidays, where people disconnect, recharge and enjoy the outdoors at their own pace. Tour operators should think beyond spas and incorporate nature, wellbeing and flexibility into their travel experiences.
Kim Nooyens, Co-Founder, Avontuur Dichtbij
European wellness travellers are increasingly looking for time, privacy and nature rather than busy schedules. The biggest opportunities for tourism businesses lie in creating small scale, authentic experiences that combine local traditions, natural settings and genuine wellbeing, allowing guests to slow down, reconnect with themselves and experience the destination in a more meaningful way.
Henriëtte Bokslag, Founder at Wellnessspots
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The European market for natural food colours is driven by innovation, health, safety and sustainability. Due to an increasing consumer demand for natural colour alternatives to artificial additives, the industry is constantly searching for raw materials and extracts that can meet performance, stability and safety requirements. At the same time, the industry is increasingly demanding compliance with sustainability standards and practices. This is a reaction to the growing consumer attention to the provenance of food and beverages.
As an exporter of food colouring, it takes time to establish your brand and reputation on the market. If you want to be successful, you need to invest in local stocks and adopt highly effective distribution systems. Think about how to differentiate, for example in terms of packaging size and/or pricing. Be mindful that 50% of the market value is in the hands of small and medium-sized enterprises.
Jasper Schouten, CEO & Co-Founder
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A growing demand for immunity health products and a drive for innovation in the food supplements sector offer opportunities for botanicals with immune-boosting properties. Demand for natural health products has been growing for years, although exporters of immune-boosting botanicals are facing strong competition from vitamins and minerals with authorised health claims. Examples of immune-boosting botanicals include baobab, hibiscus, moringa, acerola berries, ginger, cat’s claw and turmeric.
The European market combines several characteristics that make it a promising market for natural food colours. Europe has a large food and beverage industry that demands natural food colours, increasingly substituting artificial additives with natural alternatives. This is because European consumers are paying more attention to the origin of their products.
Green beans are a common vegetable in Europe, with local production in the summer. Outside that season, imported beans from outside Europe ensure a year-round supply. In addition, there is a year-round market for fine beans from more distant sources. The Netherlands and the United Kingdom remain the largest importers of these speciality beans, which typically arrive by air.
The Netherlands plays an important role as a year-round re-export hub for fine green beans in Europe.
Marcel Schers, Managing Director at Xfresh
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The UK is a mature and competitive market, but also deals with a large number of supply countries. As a supplier, you have to be prepared for a dominant retail sector and strict supply standards. Related to this is a strong demand for convenience and ethical products. Brexit has opened opportunities for new suppliers, especially for producers near Europe.