Europe is one of the most interesting markets for apparel made from sustainable materials. It is the biggest apparel importer in the world, and it has a high demand for sustainable apparel, driven by demand, retailers, brands, governments and non-governmental organisations (NGOs). This report outlines opportunities and requirements for using sustainable materials in apparel on the European market. It serves as a guide for identifying sustainable material options and marketing them to buyers in the EU.

Europe is a strong market for men’s shirts, with a total import value of €5.0 billion and a five-year average decline of 4.8%. The biggest markets include Germany, France, Italy, the Netherlands, Spain and Poland.

Europe is a strong market for coats, jackets and blazers, with a total import value of €8.7 billion and a five-year average growth of 1.0%. The biggest markets include Germany, France, Spain, Italy, the Netherlands and Poland. Women’s or girls’ coats, jackets and blazers is the dominating product sub-segment in most countries, accounting for 70% of the total, but men’s or boys’ coats, jackets and blazers typically command higher unit prices.

Nature tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for nature tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Exporting roasted coffee to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of roasted coffee and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 
 

Switzerland has a diverse and thriving coffee sector, home to many large and small-scale companies. It is Europe’s sixth-largest green coffee importer and Europe’s third-largest roasted coffee exporter. Switzerland imports green coffee from many different producing countries. All large importing and roasting multinationals have trading offices in the country. The Swiss market itself is characterised by a high interest in sustainable coffees and increasingly also in higher-quality coffees.

Poland is the largest green coffee importer in Eastern Europe and the ninth-largest in Europe. Although the share of direct green coffee imports by Poland is increasing, Germany is still its biggest supplier. Poland has a sizeable coffee roasting industry, which is dominated by multinational roasters and coffee brands. Certification still plays a relatively small role on the Polish coffee market, although demand is growing.