Morocco is an emerging market, with a growing demand for coffee. Moroccan green coffee imports have been increasing over the last decade. Guinea has been an important supplier of green coffee to Morocco, mainly to serve the country’s steady mainstream market. While the Moroccan market is slowly moving towards more distinguished, premium flavour profiles, demand for lower-grade Robusta is still high. The Moroccan coffee market is mainly a market for standard coffee and is driven by price. This provides opportunities for Guinean exporters.
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