Morocco is an emerging market, with a growing demand for coffee. Moroccan green coffee imports have been increasing over the last decade. Guinea has been an important supplier of green coffee to Morocco, mainly to serve the country’s steady mainstream market. While the Moroccan market is slowly moving towards more distinguished, premium flavour profiles, demand for lower-grade Robusta is still high. The Moroccan coffee market is mainly a market for standard coffee and is driven by price. This provides opportunities for Guinean exporters.

Guinean coffee supplies suffer from a lack of predictability, as available volumes change from one season to another. As roasters we plan our production, for which consistency in supply is crucial.
Moroccan roaster

 Common issues we face with green coffee from Guinea include that the coffee is too often full of dust and transported in low-quality packaging. It is necessary to offer well-cleaned green coffee and transport it in good-quality jute bags.
Moroccan green coffee buyer

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Nature tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for nature tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Every day, millions of travellers use OTAs and other online travel platforms to plan and book their holidays and business trips, to destinations all over the world. The OTA market is crowded and competitive, and the Tours and Activities sector is one of the fastest growing sales channels. OTAs offer a quick, convenient way to enter the market, but local operators need to do their research, understand their target market and choose the most appropriate OTA to work with.

Communicate regularly with an OTA and their country representatives if there is one in your destination. You both have the same goal: selling more packages. It’s much easier to provide an offer that sells if you use their data and insights. When calculating your margins, look further than a one-off deal from the OTA, especially for day tours. One sale can lead to more sales – upgrades, more bookings, or references to your company to other customers. Make sure these bookings are direct bookings. And use the OTA offer to build trust.

Guido van de Graaf


Guido van de Graaf, Value through Passion

 OTAs can help your business gain traction and put you in front of an audience you may never get. It’s a great way to generate revenue quickly, but you shouldn’t rely on OTAs for the bulk of your business. If you do, you aren’t really running a business but you’re the equivalent of an Uber driver for tours and activities. If you’re happy with that, then go for it, but if you want to grow a brand and business, make sure that 70% or above of your booking comes from direct channels. That’s the only way to be in control of your destiny.

Chris Torres


Chris Torres, Founder – Touriosity, Tourism Marketing Agency

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Accessible tourism is the ongoing endeavour to ensure that tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age. This market offers great opportunities, as competition is still limited. Suppliers of accessible tourism should be aware of the high European standards.

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Europeans love garlic. Europe is a major market for dried garlic from developing countries. Consumers and food manufacturers use large amounts of dried garlic in a wide variety of products, besides the typical spice grinders, while production of dried garlic in Europe is very small. This makes dried garlic buyers look for supplies from outside Europe and creates plenty of opportunities for you as a supplier. China will be your main competitor, as it dominates dried garlic supplies. This study will help you find ways to differentiate your offer from that of the Chinese suppliers.

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Europe is a growing market for cardamom exporters. Increasing demand is fuelled by consumer appetites for exotic flavours and cuisines. Guatemala and India are the main suppliers of whole and crushed/ground cardamom to Europe and will be key competitors for new entrants. Suppliers from other countries may benefit from buyer demand for cardamom from unique origins and sustainably produced cardamom. Niche markets for high-quality and certified cardamom can also offer interesting export opportunities.

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Europe is one of the largest global markets for pickles, especially fermented cucumbers. This is primarily because of its long tradition of consuming pickled cucumbers. Consumption is also driven by the awareness of the benefits of minimally processed foods amongst the general population. Pickles also provide a crunchy, tangy bite to sandwiches and burgers. In terms of health benefits, they contain antioxidants, probiotic organisms and minerals that protect against free radicals. Pickles are also a cost-effective choice for various cuisines.

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The European Union is the largest market for pineapple juice, accounting for more than 45% of total global imports. The Netherlands is the leading European and global importer of pineapple juice. In Europe, it is followed by Spain, Italy, Germany and France. The leading developing country suppliers of pineapple juice are Costa Rica and Thailand.

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Europe imports more than half of the world's canned beans. A major factor driving demand for canned beans in Europe is rising consumer demand for plant-based alternatives to meat, products with no additives and convenience products. Major importing markets in the region such as Germany, France, the Netherlands, Belgium, Austria and Sweden provide excellent opportunities for suppliers from developing countries.

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Wellness tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for wellness tourism. From information about what makes Europe an interesting market for wellness tourism, to European countries which offer the most opportunities for wellness tourism and trends opportunities in the European wellness tourism market.

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