Europe has a large market for grains, pulses and oilseeds. It offers many opportunities for exporters from developing countries. The region depends heavily on imports to meet demand for a range of sustainable food ingredients. This is especially true for Spain, Italy, the United Kingdom, the Netherlands, Germany and France. Although Europe produces some crops locally, its shift toward healthy, plant-based and sustainable foods drives demand for imported grains, pulses and oilseeds.

The plant-based food market is growing, especially for meat substitutes, but it is also becoming more competitive with more players entering the market. This competition, alongside shifting production to the East, shows that the European market is evolving.

Willem Barend van Os of AgriFood Ingredients

Willem Barend van Os of AgriFood Ingredients

 

Webinar recording

7 April 2021

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Nutmeg is traditionally used in a variety of foods, from gingerbread to sausages. Large importing and consuming markets presents export opportunities. Offering high-quality, safe and sustainable products will give you a competitive advantage. New suppliers must be able to compete with established suppliers from Indonesia.

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The growing popularity of foreign cuisines and convenience has led to a growing range of spice mixes, sauces and condiments being used in the food industry and sold in supermarkets. These trends are important drivers for the clove market. Large importing and consumption countries like the United Kingdom and the Netherlands provide new opportunities. Offering low-pesticide and sustainable products can provide a competitive advantage. New suppliers must be able to compete with established suppliers from Madagascar and Indonesia.

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The production of essential oils from many different plant constituents provides a great opportunity to add value to raw materials before export. These essential oils find applications in different markets, including the food market, where they mostly have a use as flavouring ingredients. Europe plays a central role in the global market for flavours and fragrances. Many essential oils find their way to this market, which highly values the unique properties of essential oils.

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Exporting multi certified coffee to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of multi certified coffee and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.

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Water sports are a substantial tourism niche. As part of the broader nautical segment, the water sports market is comprised of many specialist niches like windsurfing and kitesurfing, which require skill and specific environmental conditions. Other water sports, like wakeboarding, kayaking and stand-up paddleboarding (SUP), require less skill and can be enjoyed casually while on holiday. Europeans from the UK, Germany, France, the Scandinavian countries (Denmark, Norway and Sweden) and the Netherlands are water sports enthusiasts.

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Solo travellers make up 18% of global tourism bookings, so it is essential to engage this market. They are often motivated by a desire to see the world without having to wait for others to join them. They enjoy connecting with like-minded solo travellers during their journey, and they prioritise safety and the opportunity to meet new people when choosing a destination and tour operator. The preferences of solo travellers often vary based on age, gender and favourite activities.

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Gap year tourism  in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for gap year tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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In Europe, speciality grains such as quinoa, amaranth, teff, and millet are sold both as a grain and in other forms such as flour, flakes or puffs. This presents an opportunity for exporters to sell these grains not only dried but also with some added value. However, the market for speciality grains with added value is still a niche. Competition is fierce, as there are several products competing for the same niche markets, such as gluten-free or healthy plant-based proteins.

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Islamic wear or modest fashion is a product category that offers growing opportunities for apparel manufacturers that want to export to Europe. Europe’s Muslim community is young, growing, increasingly self-aware and want to express their style as well as their religious identity. Islamic fashion is as diverse as the community itself, but the central theme is that Islamic wear enables the wearer to respect Islamic teachings related to modesty, while looking good.

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