The European Union (EU) developed the European Union’s Regulation on Deforestation-free Products (EUDR) to ensure that specific products sold in the EU do not come from deforested land. 

The regulation is part of an EU regulatory strategy to address human rights and environmental degradation in agricultural supply chains. The requirements apply to traders and operators in the EU. From 30 December 2024 onwards, producers can only sell or export coffee on the EU market if it meets the EUDR requirements. 

Europe is an interesting market for suppliers of ginger from developing countries. Imports have been stable in the past five years and are expected to grow in the upcoming years. China, Peru and Brazil are the main suppliers of ginger to the European market and will therefore be your main competitors. The Netherlands – as a trade hub – is an important entry point for ginger to end up in the European market. Other interesting destination markets include Germany and the United Kingdom.

As Europe’s pet population grows, there is more demand for pet furniture. Pet furniture has developed from purely useful items into home decoration products for the mid to high-end market, which offers you the most potential. To target these segments, you should add value with design, craftsmanship, functionality and sustainability. European consumers love their pets and often consider them family. Pets are companions and can improve people’s mental and physical wellness, which is a key trend in the sector.

Picnicking is a long-standing tradition across Europe, which was boosted during the COVID-19 pandemic. European basketry imports are growing, with most coming directly from developing countries. This makes Europe an interesting market for you. The mid-end segment of the picnic basket market offers particularly good opportunities. To target this segment, you should focus on design, craftsmanship, sustainability and storytelling. Additional functionality and content can also add value to your product.

Birdhouses offer interesting opportunities because they can be both functional and decorative. Research has proven that birdwatching can also be good for people’s mental health. The mid to high-end segments of the European birdhouse market have the most potential. To target these segments, you can add value through your design, craftsmanship, functionality and sustainability.

Sesame oil is mainly used as a food ingredient in Europe, especially in popular Asian cuisine. The UK, the Netherlands, France and Germany offer the most export opportunities. You will need an excellent understanding of the market to compete effectively with domestic and international players. Product quality and food safety are the most important factors in being a successful exporter. Partnerships and social impact can help you differentiate further.