A growing demand for immunity health products and a drive for innovation in the food supplements sector offer opportunities for botanicals with immune-boosting properties. Demand for natural health products has been growing for years, although exporters of immune-boosting botanicals are facing strong competition from vitamins and minerals with authorised health claims. Examples of immune-boosting botanicals include baobab, hibiscus, moringa, acerola berries, ginger, cat’s claw and turmeric.

The European market combines several characteristics that make it a promising market for natural food colours. Europe has a large food and beverage industry that demands natural food colours, increasingly substituting artificial additives with natural alternatives. This is because European consumers are paying more attention to the origin of their products.

Exporting green beans to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of green beans and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

The UK is a mature and competitive market, but also deals with a large number of supply countries. As a supplier, you have to be prepared for a dominant retail sector and strict supply standards. Related to this is a strong demand for convenience and ethical products. Brexit has opened opportunities for new suppliers, especially for producers near Europe.

European companies are expected to make significant healthtech investments in the coming years. Healthtech solutions can make processes smoother and treatment easier, enabling health workers to give more time to patients. Time is often valued more than money in this sector. Next to that, new regulations will become permanent and there will be a focus on value-based care and virtual care.

Because of the COVID-pandemic Europeans are now used to working from home. However, they realise that human contact remains vital for a properly functioning company. Good hybrid workspace technology is the bridge between working from home and working at the office. It supports both processes and the people working with them. The European market offers you many opportunities, as companies are looking for solutions that minimise the gap between working at the office and working from home.

Exporting pineapples to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of pineapples and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.