What are the opportunities in the European market for nature tourism?
Nature tourism is an important segment of tourism, and it includes many niche markets. Europeans are becoming increasingly environmentally conscious and are eager to reduce their carbon footprint when they travel. They are also fond of immersive, authentic experiences that enable them to interact with nature and local communities, whilst making a positive contribution to others. Given this high European demand for sustainable and responsible holidays, operators who actively work to minimize the impact of tourism on their destinations are more likely to succeed in this competitive marketplace.