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Gap year tourism  in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for gap year tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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In Europe, speciality grains such as quinoa, amaranth, teff, and millet are sold both as a grain and in other forms such as flour, flakes or puffs. This presents an opportunity for exporters to sell these grains not only dried but also with some added value. However, the market for speciality grains with added value is still a niche. Competition is fierce, as there are several products competing for the same niche markets, such as gluten-free or healthy plant-based proteins.

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Islamic wear or modest fashion is a product category that offers growing opportunities for apparel manufacturers that want to export to Europe. Europe’s Muslim community is young, growing, increasingly self-aware and want to express their style as well as their religious identity. Islamic fashion is as diverse as the community itself, but the central theme is that Islamic wear enables the wearer to respect Islamic teachings related to modesty, while looking good.

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Prickly pear seed oil is a relatively new vegetable oil for the cosmetics market, facing competition from similar vegetable oils. As an exporter, your focus should be on raising awareness of this oil and ensuring that your communication materials speak to consumers about the impressive cosmetic benefits. This gives manufacturers and brands an excellent reason to incorporate your oil into their product lines. Collaboration among producers may be essential to enhance volumes and supply chain reliability.

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Moringa oil is becoming increasingly popular in the European cosmetics market. Its emollient and skin conditioning properties are highly valued, but it is also associated with anti-ageing and detoxifying properties. The European market for cosmetics provides opportunities for moringa oil as consumers become more interested in wellness and health and increasingly demand natural cosmetic products. With the right promotion, there are good opportunities for moringa oil in cosmetics.

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The European market for chlorella and spirulina in health products is growing. These microalgae have gained popularity for their nutritional benefits, leading to a growing demand from food supplement manufacturers and health-conscious consumers across Europe. In order to export chlorella and spirulina for health products to Europe, it is important to maintain product quality and ensure compliance with European regulations and additional buyer requirements. Market entry is very challenging for small-scale producers in emerging market economies.

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A growing interest in healthy living has led to an increase in the popularity of the Ayurvedic system of medicine in Europe. The growing demand for health products is creating market opportunities for Ayurvedic ingredients with unique properties. Providing evidence of high-quality and safe production and processing methods is crucial, as the European market for botanicals is closely monitored. As an exporter of Ayurvedic ingredients for food supplements, you can expect competition from a range of other plants with similar benefits.

When your company has a better social impact, you have a competitive advantage in the European market. European consumers and governments really value social responsibility. This means that companies in Europe must look for suppliers that help them to have a socially responsible supply chain. If you develop this aspect, you will be in a better position. When you adopt an internationally recognised standard, you demonstrate your commitment to sustainability and meet the buyer’s requirements.

The social responsibility standards like SMETA 4 Pillars plus the other relevant standards like BRCGS and organic add to the full picture of the company. For the buyers is good to see that the companies are used to the auditing process and that they understand the different things that are needed in the market.

Maarten Molenaar

Maarten Molenaar, Food Safety & Quality Director at DO IT ORGANIC

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Exporting mandarins to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of mandarins and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

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Exporting tomatoes to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for exporting tomatoes. From information about buyer requirements and certifications when exporting tomatoes, to main market segments and distribution channels for exporting tomatoes as well as information about the competition.

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