Exporting pineapple juice to Europe

European importers urgently need new pineapple juice sources because droughts and disease have led to reduced volumes from their current suppliers. Companies that can ship safe, certified juice in sustainable packs have stronger bargaining power. Opportunities exist for exporters from Kenya, Ghana, South Africa and Indonesia once they meet strict EU safety rules and show sustainable practices. Organic, high-pulp and not-from-concentrate (NFC) lines win shelf space in health-driven markets. Using sustainable packaging helps meet strict packaging laws.