What are the opportunities on the European wellness tourism market?

Europeans have become increasingly interested in wellness trips as a result of the global COVID-19 pandemic, as many them want to recharge and focus on their mental health. The European wellness tourism market is very diverse and offers many opportunities, so it is important to get to know your European visitors well so you can better meet their needs. Promising trends include the holistic understanding of wellness, the increased focus on fitness and nutrition, and the influence social media has on booking a wellness holiday.