Gen Z is the youngest consumer group today, aged between 12 and 27. They grew up with technology and use the internet extensively. They are aware of climate change and the urgent need for action regarding sustainability, and they are motivated to do their part to help save the planet. When they travel, they like to know their actions will have a positive effect on the places and people they visit. To reach them, local operators should be familiar with social media and online sales channels, as this is where Gen Z can be found.

European imports of the product groups that include plant pots have grown considerably in recent years. With about three-quarters of these imports coming directly from developing countries, Europe could be an interesting market for you. Demand is being driven by the need of consumers to feel close to nature and make their homes and outdoor spaces cosier. The middle to high-end segments offer good opportunities. You can target these segments by adding value to your products through decoration and artisanry. Sustainability is also important.

Demand for dried pineapple in Europe is currently affected by conflicting trends. Healthy snacking is helping to drive sales, while slow economic growth is negatively affecting consumer mood with respect to pricier products. Opportunities for new developing country suppliers can be found in large importing, processing and consuming countries such as Germany and the United Kingdom. A competitive advantage for emerging suppliers can be gained by offering lower-priced, quality products that stand out in terms of sustainability profile or other traits. 

Nutmeg is traditionally used in a variety of foods, from gingerbread to sausages. Large importing and consuming markets presents export opportunities. Offering high-quality, safe and sustainable products will give you a competitive advantage. New suppliers must be able to compete with established suppliers from Indonesia.

The growing popularity of foreign cuisines and convenience has led to a growing range of spice mixes, sauces and condiments being used in the food industry and sold in supermarkets. These trends are important drivers for the clove market. Large importing and consumption countries like the United Kingdom and the Netherlands provide new opportunities. Offering low-pesticide and sustainable products can provide a competitive advantage. New suppliers must be able to compete with established suppliers from Madagascar and Indonesia.

The production of essential oils from many different plant constituents provides a great opportunity to add value to raw materials before export. These essential oils find applications in different markets, including the food market, where they mostly have a use as flavouring ingredients. Europe plays a central role in the global market for flavours and fragrances. Many essential oils find their way to this market, which highly values the unique properties of essential oils.

Exporting multi certified coffee to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of multi certified coffee and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.

Water sports are a substantial tourism niche. As part of the broader nautical segment, the water sports market is comprised of many specialist niches like windsurfing and kitesurfing, which require skill and specific environmental conditions. Other water sports, like wakeboarding, kayaking and stand-up paddleboarding (SUP), require less skill and can be enjoyed casually while on holiday. Europeans from the UK, Germany, France, the Scandinavian countries (Denmark, Norway and Sweden) and the Netherlands are water sports enthusiasts.

Solo travellers make up 18% of global tourism bookings, so it is essential to engage this market. They are often motivated by a desire to see the world without having to wait for others to join them. They enjoy connecting with like-minded solo travellers during their journey, and they prioritise safety and the opportunity to meet new people when choosing a destination and tour operator. The preferences of solo travellers often vary based on age, gender and favourite activities.