Exporting yams to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides market information with trends which offer opportunities in the European market for yams. From information about buyer requirements and certifications when exporting yams, to main market segments and distribution channels for exporting yams as well as information about the competition.
Germany is the largest European consumer of fresh fruit and vegetables. It offers lots of growing opportunities for suppliers from developing countries. Sales in the organic market decreased slightly in 2022, but fresh fruit and vegetables are still the main organic products that consumers purchase. Despite the market being very sensitive to high prices, sustainability is a very important issue in the German market. Social and environmental certification is expected to become even more important in the coming years.
Luxury tourism is likely to be a major driver of tourism recovery after the pandemic. Demand for travel remains high around the world. Wealthy travellers have big budgets and are able to travel easily and frequently. The luxury market is changing. It is not just about five-star hotels, but also about adventure and experiences. High-quality service, personalisation and flexibility are important characteristics of the luxury tourism market.
Self-drive tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for self-drive tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.
European imports of wooden tableware and kitchenware are growing. This includes imports coming directly from developing countries. This makes Europe an interesting market for you. Mass-producing countries dominate the lower ends of the market, so the mid-end to high-end segments of the trays market offer you the most opportunities. To target these segments, your trays should have decorative as well as functional value. Focus on design, craftsmanship, materials, functionality, sustainability and storytelling.
Global companies and European consumers are becoming increasingly aware of social standards along the supply chain for cosmetics products. Exporters of natural ingredients for cosmetics should therefore take social responsibility into account. This study presents options for steps you could take to increase social responsibility in your production practices and export business.
We have identified the real cost of production, resulting in us being able to pay fair prices to the producer. At the same time, we establish a minimum selling price and carry out a traceability process to identify the origin from the forest to the final destination.
Kenia Elizabeth Crozier, from Crozier Green Business
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The European market for teaware is driven by consumers’ love for tea. Europeans consume up to 2 kg of tea per year, per person. European importers often distribute products across the continent, so you should not see individual countries as markets. Instead, you should focus on buyers in a specific segment. ‘On-the-go’ tea drinking requires everyday basics in drinkware. ‘Slow’ tea drinking moments allow for more decorative teaware, in more elaborate sets. This fits in well with sector trends like ‘home sweet home’ and wellness.
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Tea is a popular drink in Europe. This makes Europe an interesting market for teaware. The Irish and British drink the most tea per person. Trends in tea drinking influence the design and marketing of tea sets. Although the European market offers opportunities, competition is strong. Mass-producing countries dominate the lower ends of the market, so the mid-end to high-end segments are your best options.
Articial Intelligence and Machine Learning technologies have a high market demand in Europe in all sectors. Developments in generative AI lowered the threshold for using AI and ML software significantly. To enter the European market, , you must comply with different laws, regulations and additional requirements of buyers. Tap into different horizontal and vertical market segments by subcontracting through a European service provider or through online platforms.
Generation X are often referred to as the ‘forgotten generation’ because there is limited research on this population and less knowledge about their likes and dislikes. Gen X have many characteristics that make them an appealing market. There are 165.7 million Gen Xers living in Europe. Many have families, some with children that are starting to leave home, so they want to prioritise family time now. Some Gen Xers have no children and a dual income, others are retiring and have more time for travel.