This report explains what the most important opportunities and requirements are in the European market for bridal wear. You will learn about the rules and regulations for exporting bridal wear to Europe, about the best channels to get your product on the market and about the countries where your competitors are.
The cocoa market in Eastern Europe is dominated by multinationals mainly purchasing bulk cocoa. At the same time, Eastern Europe is a slowly emerging market for high-quality chocolate. Although trends towards higher quality and growing consumer knowledge lag in comparison with western European countries, Czech Republic, Poland and Bulgaria increasingly offer interesting opportunities for high-quality cocoa.
In 2025, Europe remains a strong market for avocado oil exporters, particularly those from developing countries. Consumers increasingly seek safe, natural and traceable ingredients in their cosmetics, and avocado oil is valued for its moisturising, antioxidant and upcycling benefits, aligning with clean beauty trends. At the same time, new EU regulations and voluntary sustainability policies are raising expectations for traceability and ethical sourcing.
The supply chain of fresh fruit and vegetables is becoming more digital. Digital technology can facilitate aspects of each stage in the chain. It allows you to improve product quality and safety, increase efficiency and transparency, and get better access to finance and buyers. Digital tools can even help make your business more sustainable. When digitalising your business, you must carefully select the technologies you invest in, to ensure that the benefits outweigh the costs.
Digitalisation is gaining importance in agricultural production and trade. But it only works when your organisation has the means and the capacity to take the required steps. Connectivity is often a problem in rural areas.
Bas Prins, business advisor, Agriterra
There is an increasing demand for higher external and internal fruit and vegetable quality. Esthetic appearance is the main decision criterium for purchase. However, internal quality (absence of internal defects, sugar content, etc.) is becoming increasingly important. Using technology for both external and internal quality sorting allows you to increase quality and deliver consistent product quality.
Robert Peters, Director R&D, Aweta
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European table and kitchen linen imports have recovered from the 2020 dip. With most of these imports coming directly from developing countries, Europe is an interesting market for you – especially the middle- and higher-middle segments. To supply these segments, you must pay attention to design and quality. Working with sustainable materials and the ability to customise can give you a competitive edge. Demand is driven by an increased interest in slow cooking, and consumers spending more time cooking and socialising at home.
The European market for salad sets offers opportunities, but competition is strong. Given that the lower ends of the market tend to be dominated by mass-producing countries, the middle to high-end segments are likely to be the most promising for you. To appeal to these consumers, you should add value to your products through design, artisanry, materials and the story behind your salad sets. Sustainability also plays an important role.
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European imports of tableware and kitchenware have recovered strongly from their dip in 2020. With more than half of these imports coming directly from developing countries, Europe continues to be an interesting market for you, particularly the middle to high-end segments. You can use design, sustainable values, artisanry, materials and the story behind your products to add value to your salad bowls and servers. Demand is driven by an increased interest in wellness, including slow cooking and learning new skills.
Wildlife tourism is popular among European travellers, especially those from the United Kingdom (UK), Germany and France. Visiting wildlife attractions is often a highlight of a broader adventure trip. Africa is the leading destination for safaris to view the iconic Big Five in their natural habitats. Responsible tourism, which considers animal welfare and the conservation of natural habitats, is a big trend in the market today. This is a global issue, and one that the European market feels very strongly about.
The future of tourism lies in regenerative models – where protecting wildlife and habitats goes hand in hand with partnering with and uplifting local communities. When operators embed conservation and community benefit at the heart of their business, they not only safeguard nature but also create resilient economies and unforgettable guest experiences. It is these authentic experiences and a focus on delighting guests that can be a positive step to attracting guests and getting repeat and referral business for the long term.
Mohanjeet Brar, MD, Gamewatchers Safaris & Porini Camps
Respecting animals as individual beings is becoming more important among European tourists. It is, therefore, important to offer wildlife tourism in an animal-friendly way. Nature experiences in which the animals’ intrinsic value is emphasised are key. This strengthens the bond between people and nature.
Akke Folmer, research lecturer in sustainable tourism
Webinar recording
8 June 2021
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Europeans like to watch birds and the United Kindom (UK) is the largest market. It has many specialist birding tour operators that serve the UK and the European market. The Netherlands and Germany are other important markets. The birder community is getting bigger as younger people are getting involved, attracted by nature and the outdoors. Technological advancements are helping to drive interest in the birdwatching market. There are also many birding forums and apps.
Birdwatching becomes a lifetime commitment; it is a connection to the natural world. The thrill of spotting a rare or new species, deciphering bird songs, and understanding their behaviour or nesting behaviour is incredibly rewarding. It fosters patience, observation skills, and a deep appreciation for biodiversity, enriching my life in countless ways.
From an industry perspective, there is no more single-minded long-term client than a birder; these clients are worth the investment.
Corne Schalkwyk, Head of Partnerships at GVI
Birdwatching becomes a lifetime commitment; it is a connection to the natural world. The thrill of spotting a rare or new species, deciphering bird songs, and understanding their behaviour or nesting behaviour is incredibly rewarding. It fosters patience, observation skills, and a deep appreciation for biodiversity, enriching my life in countless ways.
From an industry perspective, there is no more single-minded long-term client than a birder; these clients are worth the investment.
Simon Collier, sustainable tourism expert, guide and trainer
Webinar recording
16 June 2021
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A destination with a diverse range of birdlife makes for excellent birdwatching. Destinations across Africa, Asia and Latin America offer some of the world’s best birdwatching opportunities. Using local guides who can identify birds in their natural habitats and promote appropriate behaviour is essential for developing successful birdwatching products. Conservation and sustainability are important issues for European birders.
The quality of local guides is the single most important element when selecting a local operator for our birding clients. It is crucial to have expert guides with local knowledge who can identify species and have a detailed knowledge of the best places to observe unique birds. Not all birding guests are the same. Some want a more leisurely pace to simply enjoy the birdlife, others to maximise the number of species and the most hardcore may only want to see a particular target species. Whilst birding guests are more flexible than general wildlife guests with regard to accommodation, they are demanding about the quality of birds and the ability and ease of observing them.
Santiago Bejarano, Co-Founder at Think Galapagos
It is important to maintain the balance between conservation and tourism. Initiatives that connect local communities with birdwatchers, both domestic and international, are vital for conserving key bird habitats and improving lives. Bird-based tourism fuses habitat protection with local economic growth.
Camilo Cardozo, National Audubon Society, Colombia
Webinar recording
16 June 2021
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