Exporting vanilla extract to Europe
Vanilla extract is used in the food industry for its flavour and aroma. Europe offers good opportunities for vanilla exporters due to increasing demand for natural ingredients. Western European countries are the most interesting markets, because they have a strong food-processing sector and a growing demand for organic products. However, the vanilla supply chain is highly volatile. Prices can vary a lot due to supply shortages, weather conditions and market speculation. This creates challenges for both exporters and buyers.