For squid and cuttlefish, Europe offers a diverse market. Many species are fished commercially and each species has its market. The leading importers for squid and cuttlefish can be found in Southern Europe where people eat the most squid and cuttlefish. Some countries also have processing industries that re-export it. To spread your risk, target European retail and food service markets through importers and wholesalers. But make sure that you can trace your product and that you follow all hygiene rules and guidelines.

The European market for rock lobster is unique. This is not only because of its niche and specialised demand, mostly catering to high-end retailers and restaurants, but also because it is a product with limited availability around the world. The demand almost always exceeds the supply and, for this reason, rock lobster is expensive. Rock lobster is mostly consumed during special occasions and holidays. To be able to attract European buyers, you must meet the requirements regarding safety, quality and sustainability.

Octopus covers a range of species, which are produced in various regions around the world, including Europe itself. However, Europe's production does not cover the demand, which provides a good opportunity for you as an exporter. The main importing countries are based in Southern Europe as end consumers there are more familiar with the product. The end markets are wholesale and retail, where the latter often offers re-processed items to its consumers.

CBI actively supports the tourism sector in Myanmar with an export coaching programme for SME tour operators (TO).  The focus is on coaching TO’s in order to improve their business practices and meet EU market trends and requirements. The main goal is to contribute to employment creation, sharing of additional wealth created and long term sustainability of their business. CBI’s support and expertise helps TO’s to identify and capitalize on business opportunities. This programme aims to improve business performance and increase exports among supported TO’s.

Quinoa has caught the attention of many food specialists and its popularity is a direct result of increasing consumer awareness of healthier diets. The novelty of quinoa and the ‘consumption boom’ are now over, but the ancient grain has left a permanent mark on the habits of European consumers. Future opportunities in Europe can be found in product development and the increasing use of quinoa as an ingredient.

Chickpeas have good market potential in Europe beyond traditional consumption in Mediterranean and ethnic South Asian cuisine. The demand for health food and plant protein is driving significant demand for chickpeas in Europe, both for direct consumption and as a food ingredient. At the same time, shifts in global demand for chickpeas have been quite disruptive. This requires some careful navigation, particularly for inexperienced exporters. 

Sesame seeds have been used in cooking for centuries. Demand for sesame has grown recently because of increased interest in healthy and vegan diets. This trend is expected to continue. Europe imports almost all of its sesame, which makes it an interesting market for foreign suppliers. However, it is not an easy market to supply. Careful control of salmonella and chemical residues separates successful suppliers from less successful ones.