Exporting certified coffee to Europe
The European market is the global leader for sustainable coffee. Coffee industry players have consistently tried to meet market demands by adopting more sustainable practices, which has led to an increase in the sourcing of certified coffees. The most common certification schemes for coffee are Rainforest Alliance/UTZ, Fairtrade, Organic and 4C. In general, sustainability issues are important to both producers and buyers; hence they will remain high on the international agenda. The future of certification is difficult to predict; although sales of certified coffees have been growing, supply is larger than current market demand.